Skip to main content
campiagn for students

Winter at Seneca Means the Campaign for Students

“Double Senecans” leading the way with donations and support

Winter at Seneca is more than just snow and schoolwork. It’s the time of year when the College community comes together to raise money for student financial aid through the Campaign for Students.

This annual campaign, which began in 2012, is an opportunity for Seneca employees and alumni to show their support of students who are in danger of quitting their studies because of financial hardship. All funds raised during the six-week campaign go directly to scholarships and bursaries that help Seneca students in need.

“The average student collects more than $26,000 in debt,” says Tan-Ling Yeung, Associate Director, Advancement and Alumni. “Through this campaign, we can all do our part to help lessen the financial burdens faced by so many.”

Over the past three years, hundreds of thousands of dollars have been raised through this campaign. This is thanks to the hard work and dedication of employees willing to dig into their pockets, host events and volunteer their time. Not surprisingly, some of the most enthusiastic supporters are Seneca alumni.

Shivani Naidoo (Human Resource Management, 2008), for example, is a generous donor and has served on the Campaign for Students advisory committee. In her roles as a recruiter, and instructor, Shivani has seen how excited new students are to be at Seneca, but also how quickly that excitement turns to anxiety when money becomes an issue.

“Many hit the barrier of financial need,” says Shivani. “That is a heartbreaking moment. What motivates me to give is helping students get past that barrier.”

Shivani is one of the many “Double Senecans” (Seneca graduate and employee), who have taken a lead role in the Campaign for Students. Others include Natasha Binns (International Business Administration, 2006) and Majid Shahravan (Computer Network & Tech Support, 2005). These grads know better than anyone the hardships many students face, as they try to budget for their studies and balance work and family obligations.

“I was an international student, and during my first semester, my lunch consisted of Timbits,” says Majid, who now is a senior technologist in Seneca’s Information Technology Services department. “I know when students have money problems they can’t concentrate. When we all give a little, it makes a big difference for our students and helps them build better lives.”

Join alumni like Shivani, Natasha and Majid and make a contribution to the Campaign for Students. Gifts of any size make a big difference, and first time donors will have their contributions matched. Visit to get started.