Strategic Marketing Analytics
Welcome to the world of big data and marketing analytics. Today’s business rely increasingly on evidence-based decision-making to formulate marketing and sales strategies. New software and technology drives the synthesis and utility of data like never before.
Learn more about our strategic marketing analytics programs.
Understanding Big Data and Analytics
Big data is a combination of sophisticated web analytics, social media tracking, sales, customer, and marketing information. Processing and analyzing this mass of information helps to manage customer relationships, and forecast sales, revenue, sector and industry trends.
The Big Data Landscape
Seneca’s strategic marketing analytics graduate certificates help you to understand the data landscape across a range of specializations. You’ll graduate data literate and digitally proficient in data environments including social media, sales force, and customer relationship management platforms.
This knowledge and experience will position you as a valuable, in-demand professional ready for a leadership role in strategic marketing and sales.
Classes Start January 2016
Robert Carroll, Professor
416.491.5050 ext. 77417