We recognized the gap in the strategic marketing analytics field and responded with three graduate certificates. Each one-year graduate certificate trains you to understand the data landscape through the lens of a different specialization.
During your first semester you can apply for admission to the co-op option, which assists you in securing a paid work-term at the end of semester two. Please note that you’ll share in the responsibility of securing an employment opportunity, and must meet co-op entrance requirements in order to be considered.
Shared First Semester
The shared first semester focuses on statistics, metrics, project management, and an introductory course in your area of specialization.
In the end you’ll emerge big data-literate, and proficient in the data environments of social media, Salesforce and other customer relationship management platforms. You’ll also build extensive understanding of the latest thinking around strategic marketing decision-making.
Choose Your Specialization
Classes Start January 2016
Robert Carroll, Professor
416.491.5050 ext. 77417