Evidence-based decision-making supported by leading analytics technologies is a growing need among our client base. Ranging from the mining and analysis of customer and operational data to formulating sales strategy and marketing plans based on sound business intelligence, our clients have expressed their requirements for these types of services and expertise from our professionals.
Partner, Consulting Services
BDO Canada LLP
The current marketing field dictates that entrepreneurs be data literate. Seneca’s suite of proposed inter-related programs offers students the critical marketing skills and strengthens their understanding of various digital platforms.
Data analytics has now become a highly sought after skill set in this rapidly growing niche. Social media is integral to the marketing mix for both its role in marketing campaigns and the data set that can be explored for existing and emerging markets.
VP Wireline Technology Development & Planning
This cluster of programs will provide a broad range of skills and capabilities to future graduates that support the evolving needs of our business landscape in Canada. Evidence-based decision-making supported by leading analytic technologies are essential for sustainable advantage. The professionals of the future will need to grow and adapt with rapidly evolving entrepreneurship opportunities in these areas. Data gathering, analysis and presentation are key factors in designing and delivering the marketing mix.
IBM Canada, Public Sector
As a company well aware of the implications of data gathering, analyzing and management, the course work outlined in Seneca College’s proposed Strategic Marketing Analytics programs is both timely and relevant.
The rate of change in today’s business environment is accelerating. It is the programs offered such as these proposed by Seneca College that makes for a generation of entrepreneurs that can keep up with and anticipate such changes.
SalesForce automation and CRM Analytics are indispensible tools for entrepreneurs to find correlations, identify patterns and anticipate trends that not only better customer engagement, but also improve profits. The proposed coursework in this program provides students with the tools and technologies in order to make better informed business decisions.
Director, Business Development, Corus Radio
Classes Start January 2016
Robert Carroll, Professor
416.491.5050 ext. 77417