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Starting your own business? Learn the skills necessary to do so, including developing a business plan, business law and customer service. Choose electives from marketing, Simply Accounting, e-Marketing, international trade and supervision. Many courses in this program are recognized by the Canadian Institute of Entrepreneurship (CIE) toward their designation. This certificate can be completed entirely through online study.

Entry Requirements

Applicants should have OSSD with Grade 12 English (or equivalents) as well as a good command of the English language.

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Certificate Requirements

Core Courses

Entrepreneurial Opportunities

This course deals with the practical issues that have to be addressed on a day to day basis by people who choose to open and run their own business. It introduces the student to the nature and role of the process in today's climate. The student will be required to develop a business plan such as an entrepreneur would present to potential lenders or investors.

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Business Law for Accounting



This course will provide an introduction to Canadian Business Law with an emphasis on legal issues relevant to accounting. Topics will include: the Canadian legal system, tort law and professional liability, contract law, specific commercial contracts (including sale, insurance and employment), negotiable instruments and security interests and partnerships and corporations. Students will develop an ability to recognize and respond appropriately to legal situations that occur in an accounting environment.

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Building and Maintaining Customer Relationships

This course is intended to develop your understanding of customer service and the skills associated with understanding the needs of customers, meeting those needs and fostering an environment that encourage customers to return. It will be of interest to anyone who works with customers, either internal or external, on a daily basis.

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Electives (Select 3)

ACC219 OR ACC427
Quickbooks Introduction


Basic Computer Skills.

This course is an introduction to QuickBooks 2013. Over the course of 14 weeks, students learn how to make General Journal entries, enter payroll transactions; as well as enter Accounts Receivable and Accounts Payable transactions and inventory transactions. Students also look at various reports used to analyze a business's financial activity.

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PC Applications and Accounting Software



This course is designed to develop the student's skill in the analysis and recording of financial accounting transactions using computerized accounting software - for example, Simply Accounting and/or QuickBooks. Students will create and maintain electronic accounting records and prepare financial reports for sole proprietorships and corporations in accordance with generally accepted accounting principles.

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Business in the Global Economy

Today's successful businesses must operate within the global context. This course looks at how domestic and foreign organizations are reorganizing and new businesses are being shaped by the ever-changing international business environment. Concepts include global commerce, and topics that relate establishing strategic partnerships with businesses around the world.

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Marketing I


EAC150 or equivalent. May be taken concurrently.

Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.

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Essentials of E-Marketing

Students are introduced to e-marketing through on-line activities and web-based projects. The focus is on research and analysis of Internet business and marketing strategies. Students analyze and prepare e-marketing plans, proposal presentations and development of business website prototypes.

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Management Studies: Supervision

Present or beginning line or staff supervisor, first-line managers and junior administrators will be interested in current management concepts as they are applied to the day-to-day supervisory function. A variety of practical exercises, case studies, simulations and presentations are utilized. Students learn how to assess and develop their capabilities as supervisors, as team members interacting with others, and as communicators.

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Other courses may be considered as electives with permission from Program Coordinator prior to course enrolment.

Program Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop customer service strategies to meet the needs of internal and external customers.
  2. Prepare a comprehensive business plan for a venture of their own choice or guide others in planning for their ventures.
  3. Describe the basic structure of the Canadian legal system and how it applies to areas such as:  contracts and torts, and important legal considerations for business organizations.
  4. Apply creative problem-solving skills to address business problems and opportunities in contexts such as, profit-oriented business, foreign trade and e-commerce.
  5. Develop strategies for personal and professional development to enhance work performance and maximize career opportunities.
  6. Recognize the economic, social, political and cultural variables that impact on a business.
  7. Communicate business-related information persuasively and accurately in oral and written formats.


Canadian Institute of Entrepreneurship (CIE)

For further information about how this certificate relates to the designation from the Canadian Institute of Entrepreneurship, visit www.canadianinstituteofentrepreneurship.com

The Canadian Institute of Entrepreneurship (CIE) is a Canadian professional association established to develop entrepreneurs. The Certified Entrepreneur designation provides you with the skill set to organize, operate and manage your own business. Members will be prepared for upcoming business challenges and opportunities.

Seneca College and CIE Equivalent Chart

Seneca Equivalent CIE
Level 1
SBM616 CIE101 Entrepreneurship
ACC120 CIE102 Accounting
MRK106 CIE103 Marketing-Introduction
HRM701 CIE104 Human Resources
Level 2
EAC394 CIE205 Business Communications
ACC218 CIE206 Computerized Bookkeeping
MRK200 CIE207 Marketing-Intermediate
ALW380 CIE208 Canadian Business Law
CIE209 Elective - Choose one
MRK320 Sales
MRK317 Advertising
EXM100 International Business
MRK410 E-Business

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know!
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit (Advanced Standing)

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Degree and Credit Transfer Office.


This certificate can be completed online giving students more flexibility in their studying schedule. Please refer to Centre for Flexible Learning for full details regarding online study. Some of the courses are offered in traditional classroom format.


If you meet all program requirements and become eligible for a Certificate, Diploma or Degree you must inform the Registrar by completing a Graduation Application form and paying the fee. Forms are available at the Registration office and online.

Certificates and diplomas are issued twice a year: Fall (October) and Spring (June). Graduation Application forms must be received no later than July 31 (for Fall Convocation), November 30 or March 31 (for Spring Convocation).

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Program Contacts

Julie Clark
Program Assistant
416.491.5050 ext.22797

Danielle Mercier
Academic Program Manager
416-491-5050 ext.22504