Small Business Essentials

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Overview

If you are looking for a cost and time efficient way to improve your skills, the Small Business Essential Courses will train you with the foundations courses to some of our certificate programs.


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Courses

ACC005
Tax Basics For Small Business and Entrepreneurs
Availability
 

This intensive two day, in-class workshop will provide participants with a basic overview of the Canadian tax implications related to carrying on a small business in Canada. Particular emphasis will focus on self-employment income, and the income tax considerations and strategies related thereto.




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BAM005
From Dream to Reality - How to Start Your Own Small Business
Availability
 

This comprehensive workshop is designed for those who aspire to start their own small business. The workshop will focus on the key areas that determine the success of a small business start-up: product/ service definition, target marketing, competitive evaluation, legal and regulatory issues, operations and financial management, staffing, marketing and promotion, selective sales techniques.




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SBM005
Effective Sales Techniques for the Small Business Start-Up
Availability
 

This comprehensive workshop is designed for those who plan to start their own small business or who currently operate a small business. This 12 hour workshop will be conducted over four consecutive weekends. The workshop content will focus on key selling techniques which are important to the growth of any small business: customer profiling, feature and benefit identification, strategic selling methods, communication styles, needs discovery, planning, negotiating, closing techniques.
Attendees will participate in four, three hour, interactive classroom sessions that will provide opportunities to practice many of the selling techniques discussed in workshop. In addition, each week attendees will complete an in-depth exercise within a modular workbook. Upon completion of the workbook exercises, attendees will have identified the sales strategies that will increase the chances of growth of their new business start-up.




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MRK005
Marketing Tools for the Small Business Start-Up
Availability
 

This comprehensive workshop is designed for those who plan to start their own small business or who currently operate a small business. This 12 hour workshop will be conducted over four consecutive weekends. The workshop content will focus on key marketing tools and techniques that are critical to the success of any small business: product/service differentiation, targeting, segmentation, brand strategy, customer relationships, consumer behavior, marketing communications, personal selling, sales promotion, direct and online marketing, advertising.
Attendees will participate in four, three hour, interactive classroom sessions. In addition, each week attendees will complete an in-depth exercise within a modular workbook. Upon completion of the workbook exercises, attendees will have created a marketing plan that will increase the chances of long-term success of their small business.




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Program Contacts

Belinda Becker
Program Assistant
Belinda.Becker@senecacollege.ca
416-491-5050 ext.22797


Emiliano Introcaso
Academic Program Manager
Emiliano.Introcaso@senecacollege.ca
416-491-5050 ext.24043