This program concentrates on the complexities of the movement of goods and services across the globe. With the Canadian economy increasingly dependent on international trade, Canadian businesses are looking for expertise in international business. Students will receive hands-on training in international selling and marketing, international trade documentation, and transportation selection. In addition, students will research and complete a comprehensive export marketing plan.

Today's global economy offers a wide array of employment opportunities in the dynamic world of international business, and this program prepares students for exciting careers in importing, exporting, international trade, logistics, and marketing within various sectors.

Information Session

New students are invited to attend an information session.

Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   


Business Studies Certificate Courses

Communicating Across Contexts


Placement via English Assessment, or successful completion of ESL934, EAP 500, or EAC149.

COM101 replaces EAC150.
Students who have successfully completed EAC150 are not required to complete COM101.

This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.

Loading availability...
If the availability does not load please click here.

Introduction to Business Administration


COM101 or equivalent

This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.

Loading availability...
If the availability does not load please click here.

Marketing I


COM101 or equivalent. May be taken concurrently.

Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.

Loading availability...
If the availability does not load please click here.

Mathematics of Finance


No required prerequisite, but a strong foundation in mathematics at the Grade XII level is recommended

For business personnel, this course covers fundamentals of mathematics for business and finance: ratios, proportions, percentages, break-even analysis, commissions, trade and cash discounts, simple interest and discount, compound interest and discount, equation of values, and ordinary annuities.

Loading availability...
If the availability does not load please click here.

Accounting Basics I


No required prerequisite, but students should have Grade 12 English and Mathematics or equivalent

This course introduces the student to how accounting information is used by, and meets the needs of both internal and external users through effective and efficient communication as well as what accounting information is required by a business concern to reflect clearly the operating results of the enterprise over its operating life. Throughout the course, students will be introduced to generally accepted accounting principles, the interpretation and preparation of financial statements and how this information is recorded in the various business records.

Loading availability...
If the availability does not load please click here.

Microcomputer Applications for Business


A fundamental working knowledge of Windows Operating Systems and Excel Software.

Building on the skills they have previously acquired in Excel and Windows operating systems, students will further develop their proficiency in these areas and add Access to their skill set. Throughout the course, they will apply these software skills to solve business problems.

Loading availability...
If the availability does not load please click here.

Business - International Business Courses

Intercultural Communication



This course explores ways in which cultural differences affect communication. Students must initially define culture as it pertains not only to racial of religious denominations, but also includes age groups, genders, social affluence levels, and group affiliations. From verbal expressions to body language, it is important for effective communicators to understand the message that is actually being sent and/or received.

Loading availability...
If the availability does not load please click here.

Transborder and Customs Procedures

This course focuses on the rules and regulations of the Canada Border Services Agency. The main focus is on the principles of tariff classification, duties and taxes due on importations, as well as the documentation required to trade goods into Canada.

Loading availability...
If the availability does not load please click here.

Business Writing


COM101 or equivalent

The ability to write clearly and directly is highly prized in organizations. In order to succeed in today's information overload world, writers must be able to effectively articulate ideas quickly, clearly and concisely in proposals, emails, reports, memos, project plans and through social media. This course focuses on creating professional-quality documents for realistic business situations, with an emphasis on audience analysis, appropriateness and editing. Other topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy and jargon, and e-correspondence in an "organizational" setting.

Loading availability...
If the availability does not load please click here.

Introduction to Principles of Economics - Macro





This course introduces the process and principles of macroeconomic thought as they have been developed to explain the determination of the levels of national income and output, employment, the price level and other macroeconomic aggregates. The implications of these principles of public policy in Canada will be examined in the contexts of money and banking, stabilization efforts, international trade, the structure of the Canadian economy, and responses to the emerging patterns of global competition.

Loading availability...
If the availability does not load please click here.

Export Trade Documentation and Payments

This course provides the student with the appropriate procedures to be used when moving goods across international boundaries. Exporters and traders must consider documentation, accuracy and time constraints as these are vitally important when preparing and presenting documents for overseas shipments. Qualifying goods for NAFTA by using rules of origin is an important aspect of compliance by the exporter.

Loading availability...
If the availability does not load please click here.

Trade Research and Market Analysis

Managers make strategic business decisions based on in-depth research and analysis. In this course, you will examine and apply information systems and sources used to gather and analyze primary and secondary data. As a member of a team, you will use this data to prepare an international trade research paper. This research will be applied to your second semester Marketing and Business Plan.

Loading availability...
If the availability does not load please click here.

Global Marketing

This advanced course continues from IBS601 and delves deeper into the strategic aspects of marketing in today's dynamic global environment with a focus on customer-centric development and delivery of the marketing mix:product, price, place and promotion. The focus of the course will be on learning how to solve complex marketing problems in a global environment through case analysis examples and assignments. The role of Social Media and Customer Relationship Management tools, analytics and metrics will be discussed within the context of creating an outstanding customer experience for both B2B and B2C markets. The course will also incorporate the development of a comprehensive global marketing plan and presentation as part of the IBS cumulative international marketing plan, in keeping with the requirements for FITT certification.

Loading availability...
If the availability does not load please click here.

Legal Environment of International Business

This course will introduce you to the evolving legal issues that are relevant to the international business environment, including the legal risks of entering foreign markets, international organizations, trading block, sales contracts, legal aspects of billing of lading and letters of credit, liability of ocean carriers, licensing and the resolution of international disputes.

Loading availability...
If the availability does not load please click here.

International Transportation



The physical movement of goods across national boundaries will be the major focus of this course. Students will learn how to determine the cost of moving cargo by various modes and routes of transportation, how to incorporate the cost into the export quotation and/or the import costing. The topic of supply chain management is introduced. The student will learn how to deal with trucking companies, railway companies, ocean carriers, airlines, freight forwarders and agents.

Loading availability...
If the availability does not load please click here.

Marketing: Effective Selling

A career in selling can focus on either industrial or retail sales. This course deals primarily with industrial selling using ethical and logical techniques that many successful salespeople use in their careers.

Loading availability...
If the availability does not load please click here.

Business Statistics


Successful completion of QNM106 (Mathematics of Finance).

The statistical methods of collection, analysis, presentation and interpretation of quantitative data used for making generalizations, projections and decisions under uncertain conditions are introduced. Emphasis will be on the use of both descriptive and inferential statistical techniques within the workplace. Students will utilize spreadsheet software to present and analyse data.

Loading availability...
If the availability does not load please click here.

3 General Education Options 3 General Education Options

In order to meet Seneca's breadth requirements for diploma or advanced diploma programs, students must successfully complete at least 3 general education courses toward their program, satisfying the following criteria:

Effective January 2017, EAC394 will be replaced by EAC894

Communicating Across Contexts (COM101) is not a General Education course.

Student may not use ECN501 or ECN502 as a general education course in the International Business Diploma.

Please note that the above curriculum is subject to change.

A number of EXM courses have been replaced with IBS courses. Students who have completed EXM courses will be able to use their credits towards the Import and Export Certificate, International Trade Specialist Certificate and the International Business Diploma only. EXM courses are not accepted in the International Business Management Ontario College Graduate Certificate.

New Course Codes

Previous Course Codes

IBS602 – Global Market Entry and International Distribution  EXM 202
IBS605 – Business in the Global Economy  EXM 100
IBS110 – Export Trade Documentation and Payments  EXM 110
IBS630 – Trade Research and Market Analysis  EXM 203
IBS801 – International Banking and Finance  EXM 106
IBS805 – Global Marketing  EXM 105
IBS806 – Global Supply Chain Management  EXM 109
IBS820 – International Business Planning  EXM 205
IBS850 – International Business Law  EXM 204

Program Outcomes

This Seneca College program meets the system-wide standards as set by the Ministry of Advanced Education and Skills Development. As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Take into account the impact of various economic, legal, cultural, geographical, and political systems on international business.
  • Apply computer skills and knowledge to support the international business functions.
  • Assist in the importing and exporting functions of a business.
  • Conduct business in compliance with relevant national and international law, legislation, policies, and regulations.
  • Conduct business with diverse populations using culturally appropriate methods.
  • Collect, process, and interpret data used to support international business.
  • Develop personal and professional strategies to improve job performance, work relationships, and stress management.
  • Contribute to the planning, directing, and evaluating of individual and team projects.
  • Apply financial knowledge and skills to the operation of an international business.
  • Take into account the business advantages of being multilingual.
  • Apply teamwork knowledge and skills when working with coworkers, supervisors, and others.
  • Apply knowledge of quality control and assurance programs to sourcing and supplying.
  • Apply the principles of business ethics and international corporate responsibility.
  • Develop strategies to prepare for the contingencies associated with personal international travel.
  • Participate in the development of an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.

OSAP Funding Available

This program is eligible for OSAP funding.

Course load is used by OSAP to determine funding options for programs.

If you are taking 1 - 2 courses at the same time, you may be considered for part-time student grants and loans.

  • 1 course (20%)
  • 2 courses (40%)

If you are taking 3 or more courses at the same time, you may be considered for full-time student grants and loans.

  • 3 courses (60%)
  • 4 courses (80%)
  • 5 courses (100%)

To find out if you qualify and to learn how to apply, please visit the OSAP website.

For information on other awards and financial assistance, please see Financial Aid.

Diploma to Degree

Congratulations on finishing your diploma. Now you can turn it into a degree. We offer the Bachelor of Interdisciplinary Studies Degree through part-time studies here at Seneca. Please go to the Interdisciplinary Studies Degree link for more information about this program and how to apply your diploma through credit transfer.

Here are some degree options that may also be of interest to you.


When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the  Convocation website or contact the Convocation Office at 416-491-5050 ext. 77461.


Seneca College & FITT Equivalence Chart

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to FITT's industry-validated FITTskills courses. Application for equivalent status may be made to FITT after the completion of all eight courses.

Please contact FITT at 1-888-561-3488 or refer to their website for information about the transfer of credits.

FITT Accredited Program

Our FITT accredited program is a highly practical, hands-on series of courses that focuses on the fundamental aspects of international business. Upon successful completion of our program, including completing two (2) FITT assessments, students will be able to transfer their credits to FITT to receive a FITT Diploma in International Trade. This Diploma fulfills the educational requirement for obtaining the CITP designation.

Faculty who teach within this program are well-respected professionals in their field and bring a wealth of expertise to the classroom setting. Each represents the private or public sectors including: entrepreneurs, representatives from business, government or private consultants.

For more information about the FITT program, contact Emiliano.Introcaso@senecacollege.ca

The CITP Designation:

The CITP designation is the world's leading professional designation for the field of international business. It is earned by obtaining the FITT Diploma and meeting standards and requirements as set by FITT. For more information of the CITP designation, visit FITT website.

Credit Transfer Program

FITT Diploma Requirements

  1. Completion of the program, which includes 8 Seneca courses:IBS605, IBS805, IBS801, IBS806, IBS850, IBS820, IBS602 and IBS630.
  2. Submission to FITT of a project from 2 (two) of the following courses: IBS805, IBS630, IBS602 or IBS820. These projects must meet the criteria specified by FITT and identified by your instructor.
    How do you apply?
    1. Complete entire program.
    2. Complete the Standard Accredited Partner – student registration form. Students will be assigned a FITT ID after they've completed the registration form, which they must include on their project cover pages.
    3. Mail an official Seneca transcript to FITT (The Forum for International Trade Training, 116 Lisgar Street Suite 300, Ottawa, ON K2P 0C2)
    4. Upload two (2) projects to your FITT account using your FITT ID login OR email to info@fitt.ca.

Next Steps

FITT will mark your 2 (two) projects. Provided you have completed all steps successfully, you will qualify for a FITT Diploma and will have met the educational requirements for the CITP designation. Minimum passing grade for FITT Assessments is 65%.

Once you have successfully met the educational requirements, your next step is to obtain 1 (one) year of work experience in international trade. If you already have a year or more of work experience you are ready to apply for the CITP designation directly through FITT. For complete information on obtaining and maintaining the CITP designation, please visit FITT website.

What are the fees?*

The complete cost is $575+tax. This fee includes a complete set of FITTskills eBooks, all credit transfer and two (2) assessments, as well as a FITT ID and account login.

Note: *Fees are set by FITT and are subject to change without notice. The fees noted are accurate as of August 2013.

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to their FITTskills courses. Application for equivalent status may be made to FITT after the completion of all courses.
IBS605 - Business in the Global Economy Module 1 - Global Business Environment
IBS805 - Global Marketing Module 2 - International Marketing
IBS801 - International Banking and Finance Module 3 - International Trade Finance
IBS806 - Global Supply Chain Management Module 4 - Global Supply Chain Management
IBS602 - Global Market Entry and International Distribution Module 5 - International Market Entry Strategies
IBS630 - Trade Research and Market Analysis Module 6 - International Trade Research
IBS850 - International Business Law Module 7 - Legal Aspects of International Trade
IBS820 - International Business Planning Module 8 - International Trade Management

Program Contacts

Belinda Becker
Program Assistant
416-491-5050 ext.22797

Emiliano Introcaso
Academic Program Manager
416-491-5050 ext.24043

Information Session

New students are invited to attend an information session.