The International Trade Specialist certificate deepens the understanding achieved through the Import and Export Business courses. It reflects a wide range of international issues faced by companies managing international supply chains. Areas of focus include research, legal issues, marketing strategies and market entry & distribution as well as managing an entire global supply chain.

FITT logo Forum for International Trade Training

Information Session

New students are invited to attend an information session.

Entry Requirements

These programs deal with complex terms and industry specific vocabulary. It is the student's responsibility to ensure that they have the appropriate English skills prior to enrolling. We recommend that all students complete EAC150 or equivalent prior to beginning International Business courses.


It is your responsibility to ensure that program requirements and course prerequisites as outlined are met. Prerequisites are included for your academic protection. Knowledge of the prerequisite material is assumed by your instructor and instruction will proceed accordingly. Students lacking prerequisites not only jeopardize their own ability to succeed but present unnecessary interruption. If you lack appropriate prerequisites (or Transfer Credit for the prerequisite course) you may be asked to withdraw or transfer to a more appropriate course with the risk of academic/financial penalty.

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Core Courses (8)

Introduction to Business Administration


EAC150 or equivalent

This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.

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Global Market Entry and Distribution

Winning global markets is more than just good international marketing. You need a road map for getting your products where they need to go. This course assists in defining strategic needs, barriers to entry, distribution issues, agents and distributors, partnering and joint ventures, exit strategies and more in order for you to chart a course and enter international markets.

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Trade Research and Market Analysis

Managers make strategic business decisions based on in-depth research and analysis. In this course, you will examine and apply information systems and sources used to gather and analyze primary and secondary data. As a member of a team, you will use this data to prepare an international trade research paper. This research will be applied to your second semester Marketing and Business Plan.

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International Banking and Finance

In today's global market, it's imperative for an organization to examine all possible financial risks before entering into negotiations. In this course, students will examine and discuss the intricacies of international money markets, the actions of governments and investors, and the effects of inflation, interest rates, tax and the flow of currency. Strategic global investment, the optimization of cash flow and pricing alternatives will be examined. The case studies would provide opportunity to build the skills required to create and manage finance across borders.

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Global Marketing

This advanced course continues from IBS601 and delves deeper into the strategic aspects of marketing in today's dynamic global environment with a focus on customer-centric development and delivery of the marketing mix:product, price, place and promotion. The focus of the course will be on learning how to solve complex marketing problems in a global environment through case analysis examples and assignments. The role of Social Media and Customer Relationship Management tools, analytics and metrics will be discussed within the context of creating an outstanding customer experience for both B2B and B2C markets. The course will also incorporate the development of a comprehensive global marketing plan and presentation as part of the IBS cumulative international marketing plan, in keeping with the requirements for FITT certification.

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Global Supply Chain Management

This course provides the students with an introduction to global supply chain management practices and through development and mapping strategies explain why global supply chain management is a critical element in successful global trading.
From an international business management perspective students will become familiar with production, inventory and delivery mapping and development systems and the effective management of key integrative processes. Emphasis will be placed on studying procurement and sourcing management, identifying import and export requirements, and understanding the procedures that define trade and the related frequently used terms of sale (Incoterms).
Students will also apply their knowledge by researching and presenting both a group project and individual student presentations based on theoretical and practical learning outcomes covered during the semester.

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International Business Plan

Students will learn how to prepare an effective business plan that clearly communicates your unique selling position, market potential, customer profiles, financial plan and marketing strategies. You will integrate concepts and theories and term projects from previous IBS courses to develop a comprehensive business plan that will introduce/export a product to a foreign market. Each team will, present their International Business Plan to their peers and a panel made up of faculty and industry experts.

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Legal Environment of International Business

This course will introduce you to the evolving legal issues that are relevant to the international business environment, including the legal risks of entering foreign markets, international organizations, trading block, sales contracts, legal aspects of billing of lading and letters of credit, liability of ocean carriers, licensing and the resolution of international disputes.

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Electives (Select 2)

Transborder and Customs Procedures

This course focuses on the rules and regulations of the Canada Border Services Agency. The main focus is on the principles of tariff classification, duties and taxes due on importations, as well as the documentation required to trade goods into Canada.

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International Business Management

Around the world, company managers are creating a new business order by internationalizing corporate activity. This course focuses on concepts that should be known by students intending to be involved in global commerce.

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Export Trade Documentation and Payments

This course provides the student with the appropriate procedures to be used when moving goods across international boundaries. Exporters and traders must consider documentation, accuracy and time constraints as these are vitally important when preparing and presenting documents for overseas shipments. Qualifying goods for NAFTA by using rules of origin is an important aspect of compliance by the exporter.

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Business in the Global Economy

Today's successful businesses must operate within the global context. This course looks at how domestic and foreign organizations are reorganizing and new businesses are being shaped by the ever-changing international business environment. Concepts include global commerce, and topics that relate establishing strategic partnerships with businesses around the world.

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International Transportation



The physical movement of goods across national boundaries will be the major focus of this course. Students will learn how to determine the cost of moving cargo by various modes and routes of transportation, how to incorporate the cost into the export quotation and/or the import costing. The topic of supply chain management is introduced. The student will learn how to deal with trucking companies, railway companies, ocean carriers, airlines, freight forwarders and agents.

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Any course with the mnemonic MRK or BAM will also be accepted.

Other Courses of Interest (Not General Education Options)

SAP Sales and Distribution

This course teaches students to use SAP Sales and Distribution (SD) and related modules functioning as part of the Order-To-Cash business process. It further prepares students for the SAP project methodology for new or upgrade projects as significant resources towards a maximum implementation Return on Investment as a system implementation's primary subject-matter expert, the Super-User.
Combining hand's on system exercises with critical business-application scenarios, this course's unique design and delivery ensures a measurable positive impact on a participant's personal career and the bottom-line of their employer - suitable for graduates, full-time SAP Project Managers/Users and anyone returning into the workforce requiring high-demand knowledge and skills.

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A number of EXM courses have been replaced with IBS courses. Students who have completed EXM courses will be able to use their credits towards the Import and Export Certificate, International Trade Specialist Certificate and the International Business Diploma only. EXM courses are not accepted in the International Business Management Ontario College Graduate Certificate.

New Course Codes

Previous Course Codes

IBS605 – Business in the Global Economy  EXM 100
IBS110 – Export Trade Documentation and Payments  EXM 110
IBS801 – International Banking and Finance  EXM 106
IBS805 – Global Marketing  EXM 105
IBS806 – Global Supply Chain Management  EXM 109
IBS602 – Global Market Entry and International Distribution  EXM 202
IBS630 – Trade Research and Market Analysis  EXM 203
IBS850 – International Business Law  EXM 204
IBS820 – International Business Planning  EXM 205

Program Outcomes

  1. Identify the skills needed to develop and implement an International Business Plan.
  2. Describe strategic alliances and explain the importance of partnering.
  3. Identify risks faced by international managers.
  4. Describe the basic provisions of the World Trade Organization (WTO) and NAFTA and the measures available through these agreements for Canadian producers.
  5. List the important information that should be included in common international agreements.
  6. Use market research to improve decision making by focusing the research on the requirements of international business and applying research techniques to product adaptation and the shaping of effective promotional strategies.
  7. Explain the role of agents and distributors, partnering agreements and identify the barriers to effective entry into new international markets.
  8. Apply the principles of supply chain management to the transportation, inventory management, facilities management and distribution in international business.

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know!
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit (Advanced Standing)

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Degree and Credit Transfer Office.


Seneca College & FITT Equivalence Chart

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to FITT's industry-validated FITTskills courses. Application for equivalent status may be made to FITT after the completion of all eight courses.

Please contact FITT at 1-888-561-3488 or refer to their website for information about the transfer of credits.

FITT Accredited Program

Our FITT accredited program is a highly practical, hands-on series of courses that focuses on the fundamental aspects of international business. Upon successful completion of our program, including completing two (2) FITT assessments, students will be able to transfer their credits to FITT to receive a FITT Diploma in International Trade. This Diploma fulfills the educational requirement for obtaining the CITP designation.

Faculty who teach within this program are well-respected professionals in their field and bring a wealth of expertise to the classroom setting. Each represents the private or public sectors including: entrepreneurs, representatives from business, government or private consultants.

For more information about the FITT program, contact Emiliano.Introcaso@senecacollege.ca

The CITP Designation:

The CITP designation is the world's leading professional designation for the field of international business. It is earned by obtaining the FITT Diploma and meeting standards and requirements as set by FITT. For more information of the CITP designation, visit FITT website.

Credit Transfer Program

FITT Diploma Requirements

  1. Completion of the program, which includes 8 Seneca courses:IBS605, IBS805, IBS801, IBS806, IBS850, IBS820, IBS602 and IBS630.
  2. Submission to FITT of a project from 2 (two) of the following courses: IBS805, IBS630, IBS602 or IBS820. These projects must meet the criteria specified by FITT and identified by your instructor.
    How do you apply?
    1. Complete entire program.
    2. Complete the Standard Accredited Partner – student registration form. Students will be assigned a FITT ID after they've completed the registration form, which they must include on their project cover pages.
    3. Mail an official Seneca transcript to FITT (The Forum for International Trade Training, 116 Lisgar Street Suite 300, Ottawa, ON K2P 0C2)
    4. Upload two (2) projects to your FITT account using your FITT ID login OR email to info@fitt.ca.

Next Steps

FITT will mark your 2 (two) projects. Provided you have completed all steps successfully, you will qualify for a FITT Diploma and will have met the educational requirements for the CITP designation. Minimum passing grade for FITT Assessments is 65%.

Once you have successfully met the educational requirements, your next step is to obtain 1 (one) year of work experience in international trade. If you already have a year or more of work experience you are ready to apply for the CITP designation directly through FITT. For complete information on obtaining and maintaining the CITP designation, please visit FITT website.

What are the fees?*

The complete cost is $575+tax. This fee includes a complete set of FITTskills eBooks, all credit transfer and two (2) assessments, as well as a FITT ID and account login.

Note: *Fees are set by FITT and are subject to change without notice. The fees noted are accurate as of August 2013.

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to their FITTskills courses. Application for equivalent status may be made to FITT after the completion of all courses.
IBS605 - Business in the Global Economy Module 1 - Global Business Environment
IBS805 - Global Marketing Module 2 - International Marketing
IBS801 - International Banking and Finance Module 3 - International Trade Finance
IBS806 - Global Supply Chain Management Module 4 - Global Supply Chain Management
IBS602 - Global Market Entry and International Distribution Module 5 - International Market Entry Strategies
IBS630 - Trade Research and Market Analysis Module 6 - International Trade Research
IBS850 - International Business Law Module 7 - Legal Aspects of International Trade
IBS820 - International Business Planning Module 8 - International Trade Management


If you meet all program requirements and become eligible for a Certificate, Diploma or Degree you must inform the Registrar by completing a Graduation Application form and paying the fee. Forms are available at the Registration office and online.

Certificates and diplomas are issued twice a year: Fall (October) and Spring (June). Graduation Application forms must be received no later than July 31 (for Fall Convocation), November 30 or March 31 (for Spring Convocation).

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Student Testimonial

Yadanand Singh
Import and Export Analyst, Celestica

With the help of my Seneca education, I was able to advance my career from a Buyer/Planner to an Import and Export Analyst. The instructors within the Import and Export Business and International Trade Specialist programs were very knowledgeable. Their first-hand experience in the import/export and trade industries gave students a more in-depth and practical insight into the field. I gained an understanding of many concepts and processes relevant in this industry, including the fundamentals and foundations for duties and GST troubleshooting. After two and a half years, I graduated with certificates in both the Import Export Business and International Trade Specialist programs. I feel very fortunate that I was able to take advantage of the flexibility of Seneca Part-time Studies' courses, which allowed me to schedule my time effectively to enroll in both programs and upgrade my skills.

Program Contacts

Julie Clark
Program Assistant
416.491.5050 ext.22797

Emiliano Introcaso
Part-time Coordinator
416-491-5050 ext.22549

Danielle Mercier
Academic Program Manager
416-491-5050 ext.22504

Information Session

New students are invited to attend an information session.