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Overview

This program is currently under re-development. Current program students may contact Academic Program Manager Emiliano Introcaso at Emiliano.Introcaso@senecacollege.ca for further details.

If you are presently pursuing, or wishing to pursue, a career in one of the many areas of this multifaceted, growing business event planning industry, then the Business Event Planning certificate program is for you.  It is designed to provide professional training to enhance opportunities for career advancement or business development in this industry. Graduates will have the skills and knowledge to work as independent business event planners or find employment as event planners in corporations, trade and professional associations, convention/ visitor bureaus, and specialized travel agencies, trade shows, congress/ convention centres, in-hotel catering/ banquet facilities, and sales and marketing departments.

Entry Requirements

Applicants should have OSSGD with Grade XII English (or equivalent) as well as a good command of the English language.


Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   


Curriculum

ECP700
Principles of Conference and Meeting Planning
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This introductory course will acquaint students with the fundamental theory, principles and practices involved in meeting / conference planning. It provides an overview of the key functional responsibilities, as well as some of the highlights and pitfalls.




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ECP701
Planning and Operations
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Prerequisite(s):

ECP700 - Principles of Conference and Meeting Planning

The goal of this course is to prepare the meeting planner for responsibilities at a professional and managerial level. Emphasis will include operational analysis and control, with an in-depth look at topics such as contracts, budgets, food and beverage, transportation, accommodation and insurance.




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ECP702
Trade Show Management for Conferences
Availability
 

Prerequisite(s):

ECP700 - Principles of Conference and Meeting Planning

This course provides an in-depth look at the role and responsibilities of a meeting planner as related to trade show management. It will acquaint students with the management principles and practices involved in organizing, promoting and selling a trade show.




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ECP703
Responsible Practices for Green Meeting Management
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Prerequisite(s):

ECP701 - Planning and Operations

This course outlines environmental considerations through all phases of the meeting planning cycle in order to minimize the negative impact on the environment.




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ECP704
Event Planning and Protocol
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This course provides students with a practical foundation in planning an event. Key issues involved in protocol when planning hospitality events will also be a focus.




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ECP705
Event Management Strategies
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This course enables students to gain understanding and skill in the processes involved in overall management for festivals and events. Critical path, time lines and program administration are explored.




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ECP706
Hospitality Marketing
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Students learn to translate ever-changing guest needs into market opportunities by planning, analyzing, researching, settling objectives and using a variety of interrelated marketing strategies as they apply to the hospitality industry.




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ECP707
Practical Project
Availability
 

Prerequisite(s):

ECP700 - Principles of Conference and Meeting Planning
ECP701 - Planning and Operations
ECP702 - Trade Show Management for Conventions

This case-study course provides students with the opportunity to demonstrate and apply the theoretical concepts learned in the previous courses. Working in teams, students undertake the basic management functions of planning, organizing, controlling and evaluating as they relate to the event.




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Program Outcomes

  1. Explain the theory, principles, and practices involved in business event planning.
  2. Prepare proposals for meetings which include relevant operational and control considerations.
  3. Describe the key components in the management of a trade show.
  4. Plan and arrange hospitality events.
  5. Apply the skills required in the overall management of meetings and events.
  6. Apply the principles of marketing to meetings and events.
  7. Demonstrate the management functions of planning, organizing, controlling and evaluating as they relate to an event.
  8. Describe the environmental considerations applicable to all phases of the event planning cycle.

Delivery

These courses are offered by online delivery only. For more information about online delivery, please refer to Centre for Flexible Learning website.

Program Contacts

Belinda Becker
Program Assistant
Belinda.Becker@senecacollege.ca
416-491-5050 ext.22797


Emiliano Introcaso
Academic Program Manager
Emiliano.Introcaso@senecacollege.ca
416-491-5050 ext.24043