Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.
The Business Marketing Ontario College Diploma Program builds on the topics covered in the Business Studies Seneca College Certificate and the Marketing Seneca College Certificate to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business.
In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, e-marketing, integrated marketing, professional selling, etc. Students will apply marketing strategies to changing business environments to make sound business decisions. Students are provided with a solid foundation in the discipline of marketing, focusing on problem-based learning, real world projects and case studies.
Interested in learning more?
Students are invited to attend an information session to learn more about the program and to connect with our team.
Seneca Part-Time Business Programs Information Session
Tuesday, May 7, 2024
5:30 p.m. - 6:30 p.m.
Location: Zoom
Register
Now
Confirmation of registration and a unique link to join the information session will be provided upon registration.
Part-time Studies courses are being offered in either of the following four formats: Online, Flexible, In-person, Hybrid. Click Availability below to see current offerings.
Placement via English Assessment, or successful completion of ESL934.
COM101 replaces EAC 150.
Students who have successfully completed EAC 150 are not required to complete COM101.
This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.
Placement via English Assessment
This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.
This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.
No required prerequisite but students should have Grade 12 English and Mathematics.
This course provides students with the fundamentals of mathematics of business and finance. Following the introduction of concepts of per cent and per cent change, simple and compound interest rates will be discussed. Compound interest rates will be applied to the study of annuities. Students will also learn important models of business mathematics, such as currency conversion, trade discounts, markups and markdowns, break-even and cost-volume-profit analysis.
Please note: For students taking the self-directed OntarioLearn sections, the eTextbook is included in the price of the course.
Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.
This course provides students with a comprehensive introduction to the resources and supports available to future marketing professionals at Seneca and within the marketing industry. Students will build a solid foundation for their academic studies by focussing on academic integrity, institutional expectations, and educational standards while simultaneously developing communication, critical thinking and research skills required in today's marketing workplace. Throughout the course, students will expand their connections and networks and explore job and career options, culminating in the creation of a personalized learning plan to guide their next steps.
No required prerequisite, but students should have Grade 12 English and Mathematics or equivalent
This course introduces the student to how accounting information is used by, and meets the needs of both internal and external users through effective and efficient communication as well as what accounting information is required by a business concern to reflect clearly the operating results of the enterprise over its operating life. Throughout the course, students will be introduced to generally accepted accounting principles, the interpretation and preparation of financial statements and how this information is recorded in the various business records.
A fundamental working knowledge of Windows Operating Systems and Excel Software.
Building on the skills they have previously acquired in Excel and Windows operating systems, students will further develop their proficiency in these areas and add Access to their skill set. Throughout the course, they will apply these software skills to solve business problems.
This course is designed to provide second semester marketing students with an opportunity to learn effective individual and group presentation skills. Students will experience how to plan, prepare and deliver various types of presentations to fit any business environment. From demonstrating skills to interpreting data to persuading. Students will have many opportunities to communicate their ideas and engage their creativity while honing their skills of tone, speech and body language.
MRK106 - Introductory Marketing I
This course continues from MARKETING I (MRK106) and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This course furthers the study of marketing planning, buyer behaviour and physical distribution. Students will also learn to identify marketing problems and to improve business performance through the application of marketing principles and practices. Using financial metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making in a computer simulated environment.
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level. Students will learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues will be addressed. Key web/mobile design concepts will be introduced. SEM, SEO, web analytics and social media will be explored. Students will apply what they learn through the development of a personal web presence using a leading content management platform.
Integrated Marketing Communications (IMC) involves coordinating the various marketing communication activities to develop a unified communication plan to maximize the impact on the intended target audience. Students study various components of IMC (advertising, public relations, direct response, etc.) within the context of the Canadian communications environment. Students apply what they have learned through the preparation of an Integrated Marketing Communication Plan.
Media habits are changing. Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. Based on this cultural shift digital solutions are in demand as viable solutions to achieve advertising objectives. Both advertisers and agencies are evaluating their current marketing mixes. The options within digital have grown at a rapid pace, are many and diverse. These digital options whether recommended as a singular solution or integrated with traditional media create huge potential and untapped opportunity within media plans. Concurrently, the change in technology consumption of information is now recognized as a useful business tool with its practical applications. With this evolution it has become apparent that there is a strong need for knowledge and talent in digital marketing to address the significant demand in the marketplace.
This one semester course introduces economic principles relating to Canada's mixed market economy and uses these principles to examine current economic issues including the nature of markets, employment, the level of economic activity, the structure of industry, international trade, and the appropriate role of government in the Canadian economy.
With businesses thriving on good customer relationships, effective business communication is the cornerstone of company success. This course will help you learn the principles, practices, and tools for communicating effectively in the workplace using cases and/or projects.
From learning about audience, context, formats, tone, and media to applying your skills in writing correspondence, reports, and presentations, this course will guide you in developing professional interpersonal, collaborative, and web-based knowledge and practices.
This course uses case analysis, workshops and the preparation of a comprehensive marketing plan to apply related marketing theory and concepts to the creation of effective marketing strategies. Students will analyze and evaluate strategic alternatives and practice strategic marketing management decision making.
A career in selling can focus on either business to business or retail sales. This subject deals primarily with business to business selling in which students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and relationship building. Students will develop interactive selling skills through presentations and self evaluation. Emphasis will be on developing confidence, professionalism and communication skills required in today's world. This subject is offered in conjunction with the Canadian Professional Sales Association (CPSA). It is an educational requirement for the Certified Sales Professional (CSP) designation that additionally requires two years work experience in sales and successful completion of examinations, oral and written. It also meets the educational requirement for the certificate program, Professional Sales Certificate (PSC).
The emphasis of this course is on marketing research as an integral part of management decision making. Through applied research in a field situation, students gain an understanding of the required steps in designing a research study to yield relevant, timely; applicable, and accurate information. Students also gain experience in applying research concepts and methods to current management problems. The course will be user oriented. Students learn to determine the marketing information needs of management, to obtain and to communicate that information.
This course introduces the major aspects of marketing in today's dynamic global environment, with an emphasis on the analysis of global markets. The subject considers both multinational and global marketing strategies, including the impact of marketing in "foreign" markets on product design and specifications, promotion and advertising tactics, pricing and distribution strategies. The focus of this subject is learning how to solve marketing problems in a global environment.
This course introduces the student to fundamental concepts and theories concerning the behaviour of people in workplace organizations. The emphasis is on identifying questions and problems typically encountered by new employees and developing practical strategies and solutions. Contemporary issues and challenges in society are analyzed in terms of their impact on the workplace, on relations between individuals, and on the individual. The course draws on a variety of structured experiential exercises and case studies to apply the concepts of organizational behaviour to practical business issues and situations.
QNM 106, MBF 100 or MBF101
The statistical methods of collection, analysis, presentation and interpretation of quantitative data used for making generalizations, projections and decisions under uncertain conditions are introduced. Emphasis will be on the use of both descriptive and inferential techniques within the workplace.
This hybrid course reviews the essentials of Marketing and transferable skills acquired during the three year program. Students develop professional portfolios that include examples of course work. Career strategies include research, networking, job search, interview skills, support systems and professional development plans. Profiles of employers and successful graduates provide "real world" case studies.
Please note the Business Marketing diploma curriculum has changed for Fall 2020. For students who started the program prior to Fall 2020, please contact John.Wong1@senecapolytechnic.ca to confirm program requirements.
Notes:
In order to meet Seneca's breadth requirements for diploma or advanced diploma programs, students must successfully complete at least 3 General Education courses toward their program, satisfying the following criteria:
Communicating Across Contexts (COM101) is not a general education course.
Student may not use ECN501 or ECN502 as a general education course in the Business Marketing Diploma.
As a graduate, you will be prepared to reliably demonstrate the ability to:
This program is eligible for OSAP funding.
Course load is used by OSAP to determine funding options for programs.
If you are taking one to two courses at the same time, you may be considered for part-time student grants and loans.
If you are taking three or more courses at the same time, you may be considered for full-time student grants and loans.
To find out if you qualify and to learn how to apply, please visit the OSAP website.
For information on other awards and financial assistance, please see Financial Aid.
Students are invited to attend an information session to learn more about the program and to connect with our team.
Seneca Part-Time Business Programs Information Session
Tuesday, May 7, 2024
5:30 p.m. - 6:30 p.m.
Location: Zoom
Register
Now
Confirmation of registration and a unique link to join the information session will be provided upon registration.
Earn college credits for what you already know.
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to
college level learning, but has been gained outside a traditional classroom (through work
experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained
meets the outcomes of a Seneca course, then credit will be awarded.
How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning
through a variety of methods which may include tests, portfolio assessment, interviews,
demonstrations, essays, and work samples. The method used will be determined in consultation with a
Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program
Coordinator.
The process may take from 6 to 8 weeks.
Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.
Many students who enter Seneca Polytechnic will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.
Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.
Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.
Please visit the Office of the Registrar.
Build on your Seneca Polytechnic diploma
Seneca is recognized as a leader in pathways and offers a range of options to help you reach your educational and career goals.
As a graduate of this program, you may be eligible to pathway into a bachelor's degree program at Seneca or at one of our partner institutions.
To explore your pathway options and learn more, visit our Degree Transfer Guide.
If you have additional questions regarding pathways to, within and beyond Seneca, connect with our Academic Pathways team at 416.764.0399 or email academic.pathways@senecapolytechnic.ca.
After reviewing the Degree Transfer Guide, you can also book a virtual appointment to discuss your options in more detail with a dedicated Pathways Adviser.
When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October), Spring (June) and Winter (February).
For further information including deadlines and fees, please visit the Convocation website or contact the Convocation Office at theservicehub@senecapolytechnic.ca.
A student will be eligible to graduate from a certificate, diploma, advanced diploma or graduate certificate program if they have achieved a minimum graduating GPA of 2.0.
A student will be eligible to graduate from a degree program if they have achieved a minimum graduating GPA of 2.5, which includes a minimum GPA of 2.5 in the courses in their main field of study and a minimum GPA of 2.0 in breadth courses.
Sharron Hyman
As an instructor at Seneca Part-time Studies and life skills coach/trainer, Sharron Hyman is a multi-faceted entrepreneur who delivers a wide-array of informative workshops and courses.
Through her life skills coaching experience, Sharron's practical, genuine approach to teaching encourages her students to be actively involved in their lives rather than passive observers of their own thoughts and actions.
For over 20 years, Sharron has owned and operated four retail stores, a fine-dining restaurant, as well as managed and redeveloped shopping centres.
Rick Andrew
With extensive experience in the marketing, human resources, and sales industries, Rick Andrew has held various positions throughout his career, including national sales manager, group brand manager, and managing director.
For the past 18 years, he has owned & operated Andrew & Co -- a marketing and sales services company -- with past and present clients that include Lazzaroni Biscuits, Walkers Shortbread, Guylian Chocolates, Tartine Tarts, and Advertising Standards Canada.
As a part-time academic for over 30 years, Rick teaches marketing, psychology, consumer behaviour, presentation techniques, career development, and selling skills at Ryerson University, Toronto Film School, and Seneca College.
Lisa Ballantyne
Academic Program Manager
lisa.ballantyne@senecapolytechnic.ca
437-312-0065
For more information about this program, fill out the following form.