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CRM and Selling

CRM400

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CRM400 - CRM and Selling

Prerequisites:

MRK106 - Introduction to Marketing
BAM101 - Introduction to Business Administration

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.


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Contacts

Julie
Program Assistant
julie.clark@senecacollege.ca
416491505022797