Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.

 

Strategic Management of Campaigns

FRM604

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FRM604 - Strategic Management of Campaigns

This course examines the elements of a successful fundraising campaign. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. The course provides students with management and financial strategies to effectively control the fundraising process of campaigns. Students address the practical implementation of fundraising strategies required to manage information generated during a campaign such as processing gifts and dealing with information flow and technology.


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Contacts

Julie
Program As
julie.clark@senecapolytechnic.ca