Loading...

IBS820 - International Business Plan

Students will learn how to prepare an effective business plan that clearly communicates your unique selling position, market potential, customer profiles, financial plan and marketing strategies. You will integrate concepts and theories and term projects from previous IBS courses to develop a comprehensive business plan that will introduce/export a product to a foreign market. Each team will, present their International Business Plan to their peers and a panel made up of faculty and industry experts.


Loading availability...