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Integrated Marketing Communications 1

MRK317

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MRK317 - Integrated Marketing Communications 1

Prerequisites:

MRK106

Integrated Marketing Communications (IMC) involves coordinating the various marketing communication activities to develop a unified communication plan to maximize the impact on the intended target audience. Students study various components of IMC (advertising, public relations, direct response, etc.) within the context of the Canadian communications environment. Students apply what they have learned through the preparation of an Integrated Marketing Communication Plan.


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Julie
Program Assistant
julie.clark@senecacollege.ca
416491505022797