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Marketing Digitally

MRK412

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MRK412 - Marketing Digitally

Prerequisites:

MRK106

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.


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Contacts

Julie
Program Assistant
julie.clark@senecacollege.ca
416491505022797