Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.

 

Marketing Strategy and Analysis

MRK428

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MRK428 - Marketing Strategy and Analysis

Prerequisites:

MRK200 and MRK317

This course uses case analysis, workshops and the preparation of a comprehensive marketing plan to apply related marketing theory and concepts to the creation of effective marketing strategies. Students will analyze and evaluate strategic alternatives and practice strategic marketing management decision making.


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