Integrated Marketing Communications II


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MRK517 - Integrated Marketing Communications II


It is recommended that students complete MRK317 prior to enrolling in this course.

In this course students will build on and expand their knowledge in the areas of: sales promotion, public relations, direct marketing, internet and interactive media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market and communicate the planned message to generate a reaction.

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