Google Analytics & Key Performance Indicators


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SEO400 - Google Analytics & Key Performance Indicators



Students are introduced to Google Analytics as a powerful web measurement tool. Emphasis will be placed on best practices for account set up, custom analytics tagging, and segmentation. Basic and advanced reporting methods will be discussed with focus on extracting insight from extensive collection of metrics. Building on this knowledge, students will develop and understanding and appreciation for the art and science of Key Performance Indicator creation and monitoring. A further breakdown of KPI's will be examined according to business structure and stakeholder involvement.

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