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A Case for Social Media Marketing

SEO500

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SEO500 - A Case for Social Media Marketing

Prerequisites:

WDC100

Current and potential customers are utilizing various social media platforms to converse about your product/service. Understand how to leverage online tools for gaining insight into your customer base, as well as your competition. Students will develop an in-depth understanding of these platforms, and how to develop a strategy that can be monitored and measured to calculate Social Media ROI.


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