Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.

 

Search Engine Strategies

SMD103

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SMD103 - Search Engine Strategies

Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is part of an integrated marketing communications strategy. This course will look at the purpose of a search engine, how SEO can help organizations improve search engine rankings, PPC tools and techniques.


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