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Introduction to Web Analytics

WOA100

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WOA100 - Introduction to Web Analytics

Prerequisites:

Good working knowledge of computers/internet, familiarity with internet browsers, some understanding of web design, html and/or java script programming will be an asset but not required.

In this introductory course, students learn about the importance of a website as a core business function, various website tracking methodologies (past/present/future), and the science and art of online measurement and visitor behavior analysis. Students are introduced to Google Analytics, web metric reporting, and key performance indicators (KPIs) for tracking online business performance.


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Contacts

Debra
Program As
debbie.hoover@senecacollege.ca
4164915050