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Overview

The Search Engine Optimization Analyst (SEOA) program is designed to provide students with the necessary digital aptitudes to meet this growing industry demand. Students will develop a foundational understanding of web coding to connect online business strategy with digital execution, as well as analytical skills that are developed through the use, exploration and application of various analytic tools.

Career Opportunities

On completion of the program, graduates would be able to find work in the broad field of digital strategy and development. These positions vary - with a focus ranging from data analytics to web development. Should students wish to pursue these subject matters on a more granular level, they could enter Seneca's specialty programs - namely, the Webmaster Content Site Design and Digital Graphic Design programs.

Entry Requirements

Experience with internet technologies


Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   


Curriculum

WDC100
Web Page Design & Creation
Availability
 

Prerequisite(s):
  • Understanding of the Windows operating system
  • Understanding of the Windows file system
  • Able to Copy, Delete, Rename and Save files
  • Able to download files from URL in a web browser
  • Compress and Uncompress zip files

Students learn the basic principles and accepted structure of web design, build advanced HTML5 websites using modern techniques and best practices, style websites using CSS3 and validate, debug and fine-tune HTML5. Web usability and accessibility heuristics and responsive design are also covered.




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SEO200
Search Engine Optimization Principles
Availability
 

Prerequisite(s):

WDC100

Students learn to improve search engine ranking by incorporating best practices in content creation in conjunction with the application of analytical and developmental tools including Google Analytics and Google's Keyword Tool. Semantic page markup, micro-formatting and URL strategies are also covered to support the SEO analysis.




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SEO300
Market Research & Deploying Google AdWords
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Prerequisite(s):

WDC100

Students learn to develop online ad campaigns supported by the use of strategic data analysis tools, along with campaign development tools. In addition, students will know the ingredients of an effective online advertisement and will understand the appropriateness of using media such as text, image, video or interactive media.




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SEO400
Google Analytics & Key Performance Indicators
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Prerequisite(s):

WDC100

Students are introduced to Google Analytics as a powerful web measurement tool. Emphasis will be placed on best practices for account set up, custom analytics tagging, and segmentation. Basic and advanced reporting methods will be discussed with focus on extracting insight from extensive collection of metrics. Building on this knowledge, students will develop and understanding and appreciation for the art and science of Key Performance Indicator creation and monitoring. A further breakdown of KPI's will be examined according to business structure and stakeholder involvement.




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SEO500
A Case for Social Media Marketing
Availability
 

Prerequisite(s):

WDC100

Current and potential customers are utilizing various social media platforms to converse about your product/service. Understand how to leverage online tools for gaining insight into your customer base, as well as your competition. Students will develop an in-depth understanding of these platforms, and how to develop a strategy that can be monitored and measured to calculate Social Media ROI.




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SEO600
The Mobile User & Responsive Design
Availability
 

Prerequisite(s):

WDC100

Mobile usage and browsing continues to increase at an unpredictable rate. This course explores the fundamental differences in user behavior across various devices, and how to design an optimal mobile experience, based on these preferences. Students will learn to strategize and evaluate the placement of on-line ads, banners, landing pages and email campaigns, against a spectrum of mobile devices. Design principles, content layout, features, and functionality will be heavily discussed.




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SEO700
Big Data Analysis
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Prerequisite(s):

WDC100

Decision makers are being overwhelmed by the amount of information available for collection both on-line and off-line today. And the challenge has become, how to present it cleanly and clearly. Students will be introduced to data modeling using various platforms for analysis. Excel Pivot tables/charts, splicers, and functions will be examined to mine large data sets for insights. Students will also be introduced to additional data visualization tools for added analysis and presentation. Along with data presentation tools and personal skills training.




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Program Outcomes

The graduate has reliably demonstrated the ability to:

  1. Apply web creation principles and valid structures to produce professional, functional, responsive websites.
  2. Analyze data, Key Performance Indicators and social media data to make informed online business decisions
  3. Apply search engine optimization technologies to increase online search rankings.
  4. Design a digital marketing research plan to promote increased traffic to websites.
  5. Use analytic tools and techniques to improve online visibility and exposure.
  6. Assess social media strategies to align with online business objectives.
  7. Develop interpersonal and communication skills to improve job performance and professional relationships with employers and clients.

Transfer Credit (Advanced Standing)

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Degree and Credit Transfer Office.

Graduation/Convocation

When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the  Convocation website or contact the Convocation Office at 416-491-5050 ext. 77461.

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Program Contacts

Ariane Favereau Broughton
Program Assistant
Ariane.Favereau-Broughton@senecacollege.ca
416-491-5050 ext.22663


Donna Noma
Part-time Program Coordinator
Donna.Noma1@senecacollege.ca
416-491-5050 ext.77281


Sheri Ladoucier
Program Coordinator
Sheri.Ladoucier@senecacollege.ca
416-491-5050 ext.77306