Current students in the Social Media Graduate Certificate wishing to complete the program, or prospective students looking for more information, please contact Program Manager Danielle Mercier at Danielle.Mercier@senecacollege.ca for further details.
The Social Media Graduate Certificate will explore how social media is changing the business and communication practices of organizations. The program will prepare graduates to use social media for a variety of purposes, including marketing, public relations, and employee recruitment and engagement for non-profit and privately owned businesses. Graduates will possess a transferable skill set which will enable them to analyze and engage with the constantly evolving realm of social media.
New students are invited to attend an information session.
Graduates of the Social Media Graduate Certificate can go out to careers as Social Media Managers, Content Curators, Digital Media Specialists, and Media Relations. This graduate certificate will be the advantage you need in a fast-paced, ever changing work place where social media is a means of communicating, marketing, and branding.
SMD101 is a compulsory credit course for students in the Social Media Communication Graduate Certificate. It is a prerequisite for the remaining courses in the Social Media Communication Graduate Certificate.
This introductory course looks at the various components of using, interacting with, and creating a social media presence. This course stresses the importance of effective textual, visual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Assessing trends highlights how social media is always changing as is our relation to the ideologies social media helps to construct.
This course will explore how social media can be used in a variety of business, academic, governmental and non-governmental agencies (stakeholder groups). Focus will be put on using social media to engage, raise awareness, advocate, and/or market ideas/products. The idea of networking in the virtual realm can be actualized using social media which maintains interest and engagement.
Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is part of an integrated marketing communications strategy. This course will look at the purpose of a search engine, how SEO can help organizations improve search engine rankings, PPC tools and techniques.
This course explores the technologies and development methodologies behind social networks. Beginning with a short history on group communication through technology, the course moves onto an examination of various social media platforms. Students work on creating and experimenting with various social media sites and platforms using a variety of digital tools.
Visuals have become the most used medium by organizations in order to market and raise awareness for a product, cause or idea. YouTube, Pinterest and Instagram are popular sites for non-profit, public and private sector organizations. This course will cover: concept development; scripting; tagging, embedding and streaming tools; video, image and meme virality; video blogging; and use of testimonials.
This course will allow students to develop writing strategies for multiple online marketing channels and learn how to determine which medium is best suited for the message, how to translate print and broadcast strategies for online and how to make digital content engaging both externally and internally. We will address how to maximize search results, get more click-throughs and conversions through strategic writing of various content online such as: headlines, articles, press releases, social media profiles, FAQs, email copy, LinkedIn employee pages, Google+ Chats/Hangouts as well as enterprise social networking software like Chatter and Yammer.
This course will explore how online qualitative and quantitative data is collected, analysed, and applied. Topics include segmentation; data collection tools like online focus groups, forum analysis, and email and interactive surveys; crowdsourcing research; online research design, concept testing, and analysis.
It is important to measure the effectiveness of social media marketing programs. This course will explore the integration of email profile data and web analytics; site recency, frequency, monetary (RFM) analysis; site usage; and Social Media Monitoring and Dashboards.
Social media has changed how people acquire information and has influenced people's purchase decisions. Advertisers are allocating more and more dollars to mediums such as blogs, podcasts, videos, social networking, and social bookmarking sites. Sites such as Klout and Kred are matching influencers with advertisers, creating unique opportunities to promote a brand through public relations, product placements and endorsements. This course looks at how influence-based marketing strategies fit within the overall marketing plan, how it can be used to build brands and which methodologies are appropriate and why.
This Capstone course will include a look at the future of social media and require active participation and engagement with digital thought leaders and other resources.
In a few short years, social media has profoundly changed the global communication landscape. With the advent of social media tools such Facebook, YouTube, Wikipedia, and Twitter, more and more people are connecting and collaborating online, and creating and distributing content in ways we have never seen before. This course will provide a summary of the major developments in social media and will examine how social media is changing media, business, government, the economy, development, and education in fundamental ways. Students will be introduced to a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This course requires active participation of students and a willingness to immerse in social media practices.
The graduate has reliably demonstrated the ability to:
If you meet all program requirements and become eligible for a Certificate, Diploma or Degree you must inform the Registration Office by completing a Request to Graduate form and paying the fee. Forms are available at the Registration office and online.
Certificates and diplomas are issued twice a year: Fall (October) and Spring (June). Request to Graduate forms must be received no later than July 31 (for Fall Convocation), November 30 or March 31 (for Spring Convocation).
Academic Program Manager
New students are invited to attend an information session.