AFD232 - Design II: Manufacturing Meaning

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Last revision date 2018-04-10 12:42:44.312
Last review date 2018-04-10 12:43:03.874

Subject Title
Design II: Manufacturing Meaning

Subject Description
This subject continues the exploration of visual design skills using diverse traditional media introduced in Design I with a sharper focus on meaning and effectively communicating purpose and intent. Challenges will include projects based upon diverse visual art industries including Fine Arts, Illustration, Graphic Design, and Pop Culture. Through bridging assignments between this subject and Digital Design II, emphasis will be placed on synthesizing traditional and digital production skills, and emphasis will be placed on professional standards with respect to concept development, work flow and production deadlines.

Pre-requisites: AFD131
Co-requisites: AFD242
Equivalencies: AFD171

Credit Status
Art Fundamentals Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Apply the elements and principles of design to effectively express emotions and communicate ideas and concepts using appropriate media
  2. Apply critical thinking to construct meaning that is appropriate to specified purpose and intent visually, orally and in writing
  3. Stimulate an identified audience to see, understand and respond to visual messages.
  4. Apply vocabulary of artistic terminology with regards to design orally and in writing
  5. Execute work appropriately with respect to health and safety guidelines and regulations applicable to art materials and methodologies.
  6. Respond constructively and professionally to giving and receiving critical feedback in the process of assessing work.
  7. Organize a portfolio of developed work for presentation purposes.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.