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BMK810 - Brand Strategy II
BMK811 - Brand Metrics II
BMK812 - Integrated Brand Communications
This advanced course examines the multiplicity of integrated communication concepts, theories, and practices, and continues to build students? knowledge of strategic brand building activities, plans and programs that join brands and their stakeholders in long-term profitable relationships. Students will discover why industry leaders consider total integrated brand communications to be a dynamic, powerful driver of brand strategy when marketers and agencies ensure the marketing communications plan is well-orchestrated, and consistently executed and managed.
The course will focus on the integrated management processes and frameworks to conceptualize brand level marketing communications decisions and the desired outcomes from those decisions. Students will develop the fundamental skills of integrated marketing communications planning and implementation, objective setting, media strategy planning, scheduling, budgeting, and analysis
The course teaches the role of persuasion in integrated brand communications, the value of public relations and relative attractiveness of cause-oriented and event-oriented investment partnerships.
MKM915 - Digital Marketing
Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. The line between personal and business are now blurred. Based on this cultural shift, creating effective digital marketing strategies and utilizing appropriate tactics to achieve marketing and organizational objectives is critical. Digital options whether recommended as a singular solution or integrated with traditional media are now an expected component of marketing plans. The personal brand is distinct from and yet part of the organizational brand.
MKM916 - Interactive Marketing
As the customer is increasingly viewed as being at the centre of the marketing universe, it is becoming more important for firms to develop marketing strategies and tactics that will create opportunities for two-way communications with their customers. This course provides the students with the necessary skills and tools to assess customer needs, build and maintain positive relationships, and manage customers' expectations in a growing and evolving electronic environment. Students, through the preparation of an interactive marketing plan, will evaluate an interactive marketing situation and recommend appropriate interactive solutions.
CPP100 - Co-op Professional Theory
Co-operative (co-op) education is meant to provide students with the opportunity to integrate academic learning with relevant work experience. It also provides the opportunity for students to learn more about themselves and their chosen field of study.
The purpose of co-op education is to enable students to make a smooth transition from the academic setting to a work environment.
CPP200 - Work Integrated Learning Professional Practice
The integration of classroom activities with work term experiences is vital for the complete and successful learning and understanding of co-of work term experiences. Structured integration and reflective learning with peers provide the opportunity to make sense out of work experiences, to put these experiences into broader perspectives, and to internalize learning.