CAB001 - Advertising Insights

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Last revision date 2017-10-05 11:09:40.465
Last review date 2017-11-21 08:14:03.037

Subject Title
Advertising Insights

Subject Description
This subject takes a close-up look at the historic impact of the people, places, agencies, events and campaigns that helped shape today's advertising industry. This subject will enlighten students as to what advertising is. What is it like to work and be successful in the industry? Who are the pioneers and what their contributions are.  In addition, this subject will serve as a view to job opportunities and careers in advertising.
In addition, this subject introduces the student to importance of cultural trends and the impact on advertising. Students will examine past and present trends and link those trends to advertising. Students will practice effective ways to jump on existing trends or develop new trends in copy concepts or execution.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Demonstrate an understanding of advertising trends and how they are used to tell a story.
  2. Analyze and identify past and present and possible future advertising trends.
  3. Understand the importance of watching, reading and listening to all current Advertising.
  4. Understand who the giants of Advertising are and examine the major trend they created.
  5. Understand how to use all communication tools both traditional and digital strategically in order to tell a powerful story.
  6. Recognize how, when and why it is the right time to jump on, off, or create a new trend.
  7. Students will learn the how and why of creating an advertising trend of their own.
  8. Students will create succinct power-point presentations that will define their ideas and be confident in presenting these ideas and concepts.
  9. Students will write professional briefs that will back up their power-point presentations.
  10. Students will know how to accurately reference pictures, quotations, magazines and the internet with the use of APA.
  11. Utilize basic copywriting skills to develop advertising concept layouts.
  12. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
  13. Understand the purpose of and effectively meet all deadlines and project requirements.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.