CCM707 - Digital and Social Media
| Semester | |
| Schools offering this subject | |
| Last revision date | 2024-01-29 00:48:25.775 |
| Last review date | 2024-02-05 00:15:02.744 |
Subject Title
Digital and Social Media
Subject Description
Students will consider how digital media should be used to plan, execute and measure corporate communications programs and activities. They will explore the underlying principles and theory behind adapting particular social media/digital communications strategies to build relationships with audiences and achieve corporate goals. This will sharpen students' abilities to make informed strategic and tactical decisions.
The course begins with an examination of the rise of the use of social and digital media and how they have changed both corporate and internal communications. It uses cases and examples, discussions, and lectures by guest practitioners as the foundation for understanding and analyzing the intersection between principles, theory and practice in the digital and traditional worlds.
It is designed to provide students with a beginning understanding of digital and social media by combining both theoretical and practical instruction.
Credit Status
CCM701 is a required subject in the Corporate Communications Program.
Learning Outcomes
Upon successful completion of this subject the student will be able to:
- Apply the principles and theories of social media/digital communications as they relate to public relations-corporate communications.
- Understand the relationship between theory and practice in social media/digital communications.
- Incorporate social media/digital communications strategies and tactics in public relations-corporate communications plans.
- Use social media/digital communications tools to help achieve the objectives of public relations-corporate communications programs.
- Evaluate the effectiveness of public relations-corporate communications programs by using digital evaluation and assessment tools.
- Understand the role and importance of an integrated communications plan within an organization.
- Design social media/digital processes that help public relations-corporate communications professionals to monitor the progress of the programs they are responsible for.
Essential Employability Skills
• Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.
• Respond to written, spoken, or visual messages in a manner that ensures effective communication.
• Apply a systematic approach to solve problems.
• Use a variety of thinking skills to anticipate and solve problems.
• Locate, select, organize, and document information using appropriate technology and information systems.
• Analyze, evaluate, and apply relevant information from a variety of sources.
• Show respect for diverse opinions, values, belief systems, and contributions of others.
• Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
• Manage the use of time and other resources to complete projects.
• Take responsibility for one's own actions, decisions, and consequences.
Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).
Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.
Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.
Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.
Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.
Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.
By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.