CCM751 - Public Relations Career Management

Subject Title
Public Relations Career Management

Subject Description
New graduates can look forward to a variety of work experiences throughout their careers. A career in public relations and communications offers the flexibility to work in many different capacities from a public relations department within a corporation to an agency to operating as an independent consultant. Further, public relations and communications functions appear in every sector including: public companies, public service, not-for-profit organizations, and associations. Finally, public relations career opportunities exist in every industry from sports and entertainment to science and technology to education and health care.

The challenge for graduates is to not only to find that first job, but also to navigate through the many opportunities and possibilities to build a long-term career no matter what the economic factors. This means students need to develop a strong understanding of their strengths and weaknesses, and their interests and passions.

There are no guarantees in today?s job market. The key is being prepared by understanding where opportunity exists, having strong self-knowledge, and the career-proofing tools needed to succeed. CCM 751 explores careers in public relations and careers, and helps students prepare for their future.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, students will have:
? Assessed their personal skills, work styles and personality types
? Assessed their professional skills, identifying strengths and areas for improvement
? An understanding of career opportunities in public relations and communications including:
o Job descriptions and job progressions
o Job locations: corporate, public, agency, not-for-profit, independent consultant
o Growth sectors
? Background on all associations, mentoring and networking possibilities
? Career-proofing techniques including: personal career objective plan, resume building, portfolio development, interview skills, networking, and continuing education.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.