EMP143 - Advanced Media Writing

Subject Title
Advanced Media Writing

Subject Description
Welcome to Advanced Media Writing! Please read this addendum to the general course outline carefully. It is your guide to the course requirements and activities in my class. Be
sure to read the outline containing key course information on My.Seneca under course documents.
 
This course is the third in a series of three script writing courses designed for students in the Event and Media Production program. The course concentrates on specific types of media writing whether for live events, video or multimedia applications.
 
The course begins with an overview of effective communication, examines how different media alter the context (and therefore the message and impact) of any communication, and explores various strategies and techniques for effectively communicating in different media. Emphasis will be on communication for a clearly defined purpose, the role of the script in the production process, and delivery of effective scripts for the defined audience, and use

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject, the student will be able to:

1. Create scripts in industry-accepted formats to a competent level.
2. Demonstrate a competency in communicating in different media, by adapting supplied material from one medium to another.
3. Demonstrate the use of storyboards in production, by creating them from instructor- supplied materials, to a competent level.
4. Demonstrate understanding of the ways in which media, audience, client and objectives influence the content and form of a script

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.