FSM600 - Marketing Insurance

Subject Title
Marketing Insurance

Subject Description
Building on marketing fundamentals, this course covers aspects of marketing specifically in the context of the insurance industry in Canada. Focus is on the life and health insurance segment of the industry. Marketing is viewed as an integral business function. The power of the Internet is utilized in this course to provide the learner with relevant material and to allow for interchange of ideas among all participants.Prerequisites: FSM 135 and FSM 200

Credit Status
FSM 600 is a required subject in the Financial Services Management Applied Degree Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Relate how strategic marketing principles and practices are applied in the insurance industry.
2. Assess tactical methods used by insurers to strengthen and to improve customer relationships.
3. Determine how insurance products are developed, priced and distributed.
4. Specify how insurance companies use direct connections, advertising, sales promotion and publicity to market products.
5. Understand the regulatory environment in which life and health insurers operate.
6. Apply ethical considerations to practical business situations involving marketing.
7. Evaluate challenges, threats, weaknesses and opportunities insurers face in a global financial services marketplace.
8. Demonstrate computer skills through the application of e-learning via the Internet.
9. Accept responsibility for developing effective strategies for working independently.
10. Demonstrate effective participation in a team-learning environment.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.