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GRA410 - Graphic Design III

Packaging is functional. Package design is a graphic design application which functions as packaging but also attracts a consumer but presents information. This course is a blend of two - and three - dimensional design. Packaging is just one part of a large integrated marketing strategy that includes research planning, a variety of applications and marketing initiatives, including promotions, merchandising and advertising. Although the packaging is part of brand identity design and promotional design, it is a specialized area of the graphic design profession ? packaging designers must be knowledgeable about the range of construction and technical factors. There is great consideration given to the impact of materials on the environment. This packaging course aims to practice sustainable design that incorporates environmental matters or design for the environment.

Prerequisites: GRA 310, GRA 350 and GRA 320.

GRA412 - Branding Design

Branding design is the disciplined process of creating an idenitity and recognition for a company (service or product). In this course, students will combine identity design theory with the branding process to create identity systems for a company and a product. Students will apply their design solutions to various branding vehicles.

GRA430 - Information Design

Application of design principles to qualitative and quantitative data and information will form the basis of this course. Students will learn how to create effective information graphics for various applications including illustrations, tables, maps and graphs using dimensionality, comparisons, numbers, and scale.

GRA461 - Web Software II

This course will provide a through grounding in the fundamental features of Flash. Students will engage in assignments which will take them step-by-step through the basics of Flash. The student will build upon their knowledge and understanding of Flash as they learn intro level code to design interactive files leading to the construction of a portfolio. This course will build upon the existing understanding of the web as taught in Web Design I.

GRA462 - Interactive Design I

This course explores modes of interactivity prevalent in design today. Beginning with a brief historical look  at interactivity and the way it has shaped current design trends, this course progresses towards  considerations of the evolving future of interaction design. By creating prototypes and completing usability  tests, students will expand their knowledge of the design process to include consideration of audience,  cognition and context as they relate to the design of visual interfaces. 
 
The foundation of interactive design is applying design principles (such as unity, scale, contrast and  proportion), to the organization, restraint and representation of complex user controlled data structures.  Therefore the viewer and his/her relationship to the data will be explored. Looking at numerous interactive  media types will illustrate how data in conjunction with its context evolves into the design. By analyzing  common errors in existing visual interfaces, students learn to see how interactive designs fail or succeed  and why.
 
The course uses theory and research in combination with practical application, to bring a user-centered  design perspective to developing digitally based applications.

GRA491 - Marketing Strategies

This course introduces students to the marketing process and strategies to successfully bring a product or service to market. Students will apply these strategies to an integrated marketing campaign. Topics include: creative brief, research, identifying target markets, developing a strategic plan, presentation techniques, team dynamics and forms of marketing communications.

GEN001 - General Education Option

According to the Ministry of Training, Colleges, and Universities, ?the purpose of General Education in the Ontario college system is to contribute to the development of citizens who are conscious of the diversity, complexity, and richness of the human experience; who are able to establish meaning through this consciousness; and, who, as a result, are able to contribute thoughtfully, creatively, and positively to the society in which they live and work. General Education strengthens students' generic skills, such as critical analysis, problem solving, and communication, in the context of an exploration of topics with broad-based personal and / or societal importance?. Please contact the School of English and Liberal Studies at your campus to find out more about the variety of General Education courses from which you can choose.