HPL325 - Event and Meeting Management

Subject Title
Event and Meeting Management

Subject Description
In this subject, you will discover the world of event planning where planners create exciting events for the social and corporate markets. Topics include an introduction to program planning to building budgets; venue selection to function set-ups; promotion to program execution. You will build on your learning from previous subjects while developing new skills used in the event planning segment of the industry. The skills required to execute a successful event and meeting would be considered an asset to those seeking a career in the Hospitality, Tourism, and Travel industry. 
 
Students will complete the CLIA's, University Licensing Program (ULP) - MES (Meetings and Events at Sea Certification) in partnership with MPI (Meeting Planners International) which requires successful completion of four online modules. 
 
Students must purchase the access code from CLIA, Cruise Line International Association which will provide access to the MES (Meetings and Events at Sea Certification) online learning modules, quizzes, and tests. The fee is $55.00 USD and must be paid to CLIA directly at time of enrollment, registration is by credit card, and is nonrefundable, non-transferable, and non-endorsable. Further details are available on the LEARN@Seneca course site.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the scope of the event planning industry, including factors influencing growth and economic impact of events.

2. State the MNEs of social, corporate, and festival/cultural style events from the planner, supplier and attendee perspectives.

3. Describe the planner's role in arranging events and function space.

4. Explain the role of the venue and event facility in marketing, contracting, servicing, budgeting and forecasting.

5. Use the standard steps of the event planning process to create an event and meeting concept, including costing.

6. Demonstrate an understanding of elements of menu and decor design, service logistics and sustainability practices relevant to the staging of an event.

7. Describe the relevant websites, software and technology to assist in the event and meeting planning process.

8. Describe the skills and behaviors essential for employment in event planning positions and consider your own interest and suitability for these positions.

9. Apply interpersonal communication skills while working with colleagues and client in a meeting or event setting. 

10. Analysis and apply the importance of the CLIA-Meetings at Sea Certification Completion.

11. Create, cost, prepare and present a one-day meeting and a Meeting and Event at Sea.

Essential Employability Skills

    •  Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

    •  Respond to written, spoken, or visual messages in a manner that ensures effective communication.

    •  Analyze, evaluate, and apply relevant information from a variety of sources.

    •  Show respect for diverse opinions, values, belief systems, and contributions of others.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.