MKM704 - Financial Aspects of Marketing
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|Last revision date||Oct 12, 2012 10:28:05 AM|
|Last review date||Oct 12, 2012 10:28:05 AM|
Financial Aspects of Marketing
This subject provides an overview of financial management and introduces financial concepts and techniques important to marketers. The focus of the course is on the development of financial "literacy" and application of financial information to business decision-making. Students will interpret financial statements; evaluate capital investment and operating decisions using sensitivity analysis and Net Present Value calculations; use financial control systems to assess operating performance; forecast market demand; prepare budgets and make investment decisions.
One credit toward the Marketing Management Ontario Graduate Certificate Program.
Upon successful completion of this subject the student will be able to:
1. Describe the goals and functions of financial management.
2. Interpret financial statements (e.g. balance sheet and income statement) from the perspective of a financial manager.
3. Identify sources and uses of funds to make effective short-term financing decisions.
4. Evaluate a firm's business strengths and weaknesses using common size and ratio analysis, relative to competitive firms and industry standards.
5. Assess the financial outcomes of alternative marketing strategies and conditions, using break-even and sensitivity analyses.
6. Generate pro forma cash flow, balance sheet and income statements using sales and cost forecasts.
7. Apply the "time value of money" concept to capital investment decisions.
8. Develop an operating budget and practice budgetary control through variance analysis.
Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.
To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.