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MKM802 - Entrepreneurship
The world welcomes entrepreneurs whether they start their own business or bring their enterprising skills and spirit to someone else's business. In this subject, students will develop their ability to think entrepreneurially by evaluating business opportunities in domestic and international markets, by preparing a business plan for a new venture, and by presenting their idea at a trade show or to "investors".
MKM803 - Integrated Marketing Communications
More and more organizations are coordinating and combining their promotional efforts in order to achieve consistency, synergy, and maximum impact. This course explores the elements that make up an organization's promotional mix and provides a strategic framework for blending them into an integrated marketing communications (IMC) program. The course examines the promotional tools, execution techniques, and media options involved, as well as the functions performed by advertisers, agencies and specialized "MarCom" service providers in planning, and managing the IMC program.
MKM804 - Interactive B2B Selling
This is an applied course in business-to -business (B2B) sales techniques. Students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and client relationship building. Students will develop interactive selling skills through self-evaluation of the effectiveness of their selling performance.This subject is offered in conjunction with the Canadian Professional Sales Association (CPSA). It meets the educational requirement for the Certified Sales Professional (CSP) designation upon successfully writing a final exam.
MKM805 - Strategic Marketing Management
This course will give a student a working knowledge of strategic decision making in a marketing context.
MKM806 - Marketing in Action
In "Marketing in Action", students work individually and in groups to research current marketing trends, apply them to real-life situations and lead in-class discussions to examine how external trends affect marketing strategy. Through this process, students will assess the impact of these trends on an organization's ability to attain its goals, and recommend a suitable marketing response. Using a computer simulation, students will assume the role of marketing managers, conducting market analysis to identify attractive marketing opportunities, and developing marketing plans to achieve company goals in a competitive environment. Students will also develop their marketing professionalism and networking abilities through involvement in American Marketing Association activities.
CPP100 - Co-op Professional Theory
Co-operative (co-op) education is meant to provide students with the opportunity to integrate academic learning with relevant work experience. It also provides the opportunity for students to learn more about themselves and their chosen field of study.
The purpose of co-op education is to enable students to make a smooth transition from the academic setting to a work environment.
CPP200 - Co-op Professional Practice
The integration of classroom activities with work term experiences is vital for the complete and successful learning and understanding of co-of work term experiences. Structured integration and reflective learning with peers provide the opportunity to make sense out of work experiences, to put these experiences into broader perspectives, and to internalize learning.