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MKM803 - Integrated Marketing Communications

More and more organizations are coordinating and combining their promotional efforts in order to achieve consistency, synergy, and maximum impact. This course explores the elements that make up an organization's promotional mix and provides a strategic framework for blending them into an integrated marketing communications (IMC) program. The course examines the promotional tools, execution techniques, and media options involved, as well as the functions performed by advertisers, agencies and specialized "MarCom" service providers in planning, and managing the IMC program.

MKM804 - Interactive B2B Selling

This is an applied course in business-to -business (B2B) sales techniques. Students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and client relationship building. Students will develop interactive selling skills through self-evaluation of the effectiveness of their selling performance. Students will also learn how to apply B2B sales techniques to their search for a career.  

MKM805 - Strategic Marketing Management

This course will give a student a working knowledge of strategic decision making in a marketing context. 

MKM915 - Digital Marketing

Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. The line between personal and business are now blurred. Based on this cultural shift, creating effective digital marketing strategies and utilizing appropriate tactics to achieve marketing and organizational objectives is critical. Digital options whether recommended as a singular solution or integrated with traditional media are now an expected component of marketing plans. The personal brand is distinct from and yet part of the organizational brand.

MKM916 - Interactive Marketing

As the customer is increasingly viewed as being at the centre of the marketing universe, it is becoming more important for firms to develop marketing strategies and tactics that will create opportunities for two-way communications with their customers. This course provides the students with the necessary skills and tools to assess customer needs, build and maintain positive relationships, and manage customers' expectations in a growing and evolving electronic environment. Students, through the preparation of an interactive marketing plan, will evaluate an interactive marketing situation and recommend appropriate interactive solutions.

MKM806 - Marketing in Action

In "Marketing in Action", students work individually and in groups to research current marketing trends, apply them to real-life situations and lead in-class discussions to examine how external trends affect marketing strategy. Through this process, students will assess the impact of these trends on an organization's ability to attain its goals, and recommend a suitable marketing response. Using a computer simulation, students will assume the role of marketing managers, conducting market analysis to identify attractive marketing opportunities, and developing marketing plans to achieve company goals in a competitive environment. Students will also develop their marketing professionalism and networking abilities through involvement in American Marketing Association activities.

CPP100 - Co-op Professional Theory

Co-operative (co-op) education is meant to provide students with the opportunity to integrate academic learning with relevant work experience. It also provides the opportunity for students to learn more about themselves and their chosen field of study.

The purpose of co-op education is to enable students to make a smooth transition from the academic setting to a work environment.

CPP200 - Work Integrated Learning Professional Practice

The integration of classroom activities with work term experiences is vital for the complete and successful learning and understanding of co-of work term experiences. Structured integration and reflective learning with peers provide the opportunity to make sense out of work experiences, to put these experiences into broader perspectives, and to internalize learning.