MKM805 - Strategic Marketing Management

Outline information
Semester
Schools offering this subject
Last revision date Dec 5, 2013 10:14:10 AM
Last review date Dec 5, 2013 10:34:15 AM

Subject Title
Strategic Marketing Management

Subject Description
This course will give a student a working knowledge of strategic decision making in a marketing context.

Credit Status
This subject is a required one credit course towards the Post-Diploma Marketing Management Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the required elements of a strategic marketing plan for a company.

2. Analyze the interaction between the internal business structure and external environmental conditions.

3. Develop an effective strategic plan through critical analysis of marketing situations, including external and internal environment assessments.

4. Assess the merits of different approaches to markets.

5. Develop marketing strategies that include the complexities and difference exhibited in international markets.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.