MKM805 - Strategic Marketing Management

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Last revision date 2017-05-01 10:22:23.197
Last review date 2017-05-01 10:22:23.197

Subject Title
Strategic Marketing Management

Subject Description
This course will give a student a working knowledge of strategic decision making in a marketing context. 

Credit Status
This subject is a required one credit course towards the Post-Diploma Marketing Management Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Describe the required elements of a strategic marketing plan for a company.
  2. Analyze the interaction between the internal business structure and external environmental conditions.
  3. Develop an effective strategic plan through critical analysis of marketing situations, including external and internal environment assessments.
  4. Assess the merits of different approaches to markets.
  5. Develop marketing strategies that include the complexities and difference exhibited in international markets. 

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.