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MRK260 - Graphic and Web Design

This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective.  Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level.  Students will learn and apply simple HTML coding and image preparation skills using industry standard applications.  Copyright and licensing issues will be addressed.  Key web/mobile design concepts will be introduced.  SEM, SEO, web analytics and social media will be explored.  Students will apply what they learn through the development of a personal web presence using a leading content management platform.

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MRK428 - Marketing Strategy and Analysis

This subject uses case analysis, workshops and the preparation of a comprehensive marketing plan to apply related marketing theory and concepts to the creation of effective marketing strategies. Students will analyze and evaluate strategic alternatives and practice strategic marketing management decision making. 

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MRK455 - Applied Marketing Research

The emphasis of this subject is on marketing research as an integral part of management decision making. Students will gain an understanding of the required steps in designing a research study to yield relevant, timely, applicable, and accurate information. Students will also gain experience in applying research concepts and methods to current management problems. Data interpretation and recommendations based on evidence will also be a key focus. The subject will be user oriented. Students will learn to determine the marketing information needs of management, to obtain the appropriate information, to objectively interpret the information and to effectively communicate that information. 

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MRK460 - Global Marketing

This subject introduces the major aspects of marketing in today's dynamic global environment, with an emphasis on the analysis of global markets. The subject considers both multinational and global marketing strategies, including the impact of marketing in "foreign" markets on product design and specifications, promotion and advertising tactics, pricing and distribution strategies. The focus of this subject is learning how to solve marketing problems in a global environment. 

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GEN001 - General Education Option

According to the Ministry of Training, Colleges, and Universities, ?the purpose of General Education in the Ontario college system is to contribute to the development of citizens who are conscious of the diversity, complexity, and richness of the human experience; who are able to establish meaning through this consciousness; and, who, as a result, are able to contribute thoughtfully, creatively, and positively to the society in which they live and work. General Education strengthens students' generic skills, such as critical analysis, problem solving, and communication, in the context of an exploration of topics with broad-based personal and / or societal importance?. Please contact the School of English and Liberal Studies at your campus to find out more about the variety of General Education courses from which you can choose.

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CPP100 - Co-op Professional Theory

Co-operative (co-op) education is meant to provide students with the opportunity to integrate academic learning with relevant work experience. It also provides the opportunity for students to learn more about themselves and their chosen field of study.

The purpose of co-op education is to enable students to make a smooth transition from the academic setting to a work environment.

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CWT100 - Work Term

The student is employed in an approved and monitored co-op work/learn position in a field related to his/her academic program.
Pre-requisite: Successful completion of second semester and a GPA of 3.0

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