MRK264 - Advanced Computer Applications for Marketing

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Last revision date 2017-10-04 14:54:36.508
Last review date 2017-11-21 08:16:03.331

Subject Title
Advanced Computer Applications for Marketing

Subject Description
Emphasis in this subject will be on the development of intermediate-level Excel skills expected in today?s business environment.  Topics range from the planning and assembly of well formatted spreadsheets to the use of spreadsheets in data management, analysis and problem solving.  Key topics include; worksheet formatting, financial and data analysis functions and decision making features.  Additional topics include the use of Microsoft Word to prepare professional business reports with integrated Excel tables and charts.

Credit Status
ICA 001 or an equivalent introductory subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Design, and construct professionally formatted Excel worksheets for use in both hard and soft copy.
  2. Solve business problems using a variety of Spreadsheet functions and tools
  3. Chart data using a variety of chart types
  4. Utilize Excel tables to manage large amounts of data
  5. Translate equations into Excel formulas, understand function syntax
  6. Change cell references between relative and absolute
  8. Perform what-if analysis using trial and error, Goal Seek and Scenario Manager
  9. Manage multiple worksheets and workbooks
  10. Prepare a professionally formatted business report using Microsoft Word that includes indexes, references, citations, Excel tables and charts.
  11. Work effectively as a team member by demonstrating reliability, effective communications, and attention to deadlines.
  12. Use college-supplied Office 365 tools including email to communicate and collaborate with fellow team members.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.