MRK360 - Applied Business Management
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|Last revision date||2016-10-04 11:39:59.373|
|Last review date||2016-11-30 13:59:29.937|
Applied Business Management
This course investigates how individuals, groups & structure affect behaviour within organizations. Discussions include: evolution of organizational structure & design; workplace productivity, employee skills & technology demands; conflict resolution & interpersonal skills; Canadian legislation & law as it relates to workplace discrimination & harassment; as well as managing change. In addition, students develop a business plan that takes into account the major forces at work in the marketing environment. Pre-requisites: ICA001 and MRK106
MRK360 is a credit subject for the 2-year Business-Marketing Diploma Program and the 3-year Business Administration Marketing Diploma Program.
Upon successful completion of this subject the student will be able to:
1. Explain how organizational behaviour can improve quality, productivity, interpersonal relationships and stimulate innovation and change in organizations.
2. Critically analyze interpersonal situations using knowledge of classifications of individual behaviour and recognize effective communication strategies.
3. Assess team organization and demonstrate team building skills.
4. Analyze types of leadership and explain how leadership can be used to build credibility and trust.
5. Differentiate between different types of conflict and utilize conflict negotiation skills to improve communications.
6. Apply principles and theories of motivation to individual and group behaviour and organizational performance and apply motivation to accommodate diversity and achieve job satisfaction.
7. Illustrate how organizations manage changes in culture and overcome employee resistance.
8. Develop strategies to enhance interpersonal skills.
9. Apply principles of business ethics and corporate social responsibility.
10. Develop a business plan that meets stated objectives and that takes into account the major forces at work in the marketing environment.
Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.
Respond to written, spoken, or visual messages in a manner that ensures effective communication.
Apply a systematic approach to solve problems.
Use a variety of thinking skills to anticipate and solve problems.
Locate, select, organize, and document information using appropriate technology and information systems.
Analyze, evaluate, and apply relevant information from a variety of sources.
Show respect for diverse opinions, values, belief systems, and contributions of others.
Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
Manage the use of time and other resources to complete projects.
Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.
To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at email@example.com.
Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.