MRK455 - Applied Marketing Research

Outline information
Semester
Schools offering this subject
Last revision date 2017-01-30 00:07:54.983
Last review date 2017-03-13 00:15:05.87

Subject Title
Applied Marketing Research

Subject Description
The emphasis of this subject is on marketing research as an integral part of management decision making. Students will gain an understanding of the required steps in designing a research study to yield relevant, timely, applicable, and accurate information. Students will also gain experience in applying research concepts and methods to current management problems. Data interpretation and recommendations based on evidence will also be a key focus. The subject will be user oriented. Students will learn to determine the marketing information needs of management, to obtain the appropriate information, to objectively interpret the information and to effectively communicate that information.

Credit Status
One credit subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.Evaluate the role of Marketing research in the marketing management decision process and market analysis.
2. Design a full and formal marketing research project to aid in the marketing management decision making process
3. Propose appropriate methodologies to help solve marketing issues.
4. Construct appropriate measurement instruments that effectively address marketing problems
5. Formulate evidence based conclusions and recommendations to help management better interpret and act upon marketing research results.
6. Demonstrate effective interpersonal and communication skills.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.