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MRK516 - Financial Analysis for Marketing

This subject introduces students to the application of spreadsheets to solve problems and seek financially viable solutions to marketing alternatives. Students learn to use spreadsheets while learning about basic financial statements, and then apply this knowledge to create and analyze marketing plans to make marketing decisions based on corporate financial criteria.

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MRK518 - Interactive Marketing

As the customer is increasingly viewed as being at the centre of the marketing universe, it is becoming more important for firms to develop marketing strategies and tactics that will create opportunities for two-way communications with their customers.
 
This course provides the students with the necessary skills and tools to assess customer needs, build and maintain positive relationships, and manage customers' expectations in a growing and evolving electronic environment. Students, through the preparation of an interactive marketing plan, will evaluate an interactive marketing situation and recommend appropriate interactive solutions

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MRK519 - Marketing Metrics and Analysis

This subject continues from the first four semesters of the Business Administration - Marketing program and relates marketing theory and concepts to measurement and analysis techniques. Using metrics, students will evaluate the attractiveness of marketing opportunities and the impact/consequences/outcomes of marketing decision-making and action. The successful student will be able to demonstrate the ability to choose appropriate measurement and analysis techniques and use them to assess the anticipated merits or actual consequences of marketing strategies and plans.

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MRK561 - Brand Management

As many businesses now recognize, one of the most valuable assets that a firm has is the brands that a firm has invested in and developed over time. This course builds the foundation for brand strategy and explores the concepts of brand equity, brand identity and brand personality. Students learn how to leverage the marketing mix to build a strong brand platform.

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CPP200 - Work Integrated Learning Professional Practice

The integration of classroom activities with work term experiences is vital for the complete and successful learning and understanding of co-of work term experiences. Structured integration and reflective learning with peers provide the opportunity to make sense out of work experiences, to put these experiences into broader perspectives, and to internalize learning.

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MRK634 - Driving Digital Media for Business

Media habits are changing. Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. Based on this cultural shift digital solutions are in demand as viable solutions to achieve advertising objectives. Both advertisers and agencies are evaluating their current marketing mixes. The options within digital have grown at a rapid pace, are many and diverse. These digital options whether recommended as a singular solution or integrated with traditional media create huge potential and untapped opportunity within media plans. Concurrently, the change in technology consumption of information is now recognized as a useful business tool with its practical applications. With this evolution it has become apparent that there is a strong need for knowledge and talent in digital marketing to address the significant demand in the marketplace.

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