RTV101 - Introduction to Broadcasting

Outline information
Schools offering this subject
Last revision date 2017-11-21 08:50:56.878
Last review date 2017-11-21 08:51:14.944

Subject Title
Introduction to Broadcasting

Subject Description
This subject provides students with the skills to apply and interpret the regulatory and historical components of radio and television communications. Programming, promotional policies and practices, news and advertising, media associations and corporate ownership are among a variety of topics covered in this course. Students will learn to appreciate Canadian radio and television broadcasting as a business which survives amidst what some would deem, "most heavily regulated broadcasting environment in the world".

Credit Status
Broadcasting - Radio Diploma Program
Broadcasting - Television Diploma Program
Event and Media Production Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe and discuss the various historical, social and political occurrences which caused the Canadian Broadcast system to evolve to its present state.

2. Critically evaluate the current media landscape.

3. Identify and analyze some of the elements and practices embedded in a variety of media.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.