RTV328 - Television: Sales, Marketing, and Management

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Last revision date 2017-11-21 08:54:02.447
Last review date 2017-11-21 08:54:20.272

Subject Title
Television: Sales, Marketing, and Management

Subject Description
In this subject, students learn the business strategies employed to effectively market, promote, evaluate and sell program concepts, commercial products and services. Attention will be paid to positioning and targeting audience profiles, ratings, programming, public relations, and commercial scheduling.

Credit Status
Broadcasting Television Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Explain the significance of ratings' research, group influences in marketing, principles of advertising and public relations, commercial scheduling, audience size/composition/categories, copy testing, program promotion, and station positioning.
  2. Interpret station ratings and apply ratings' data to programming and sales decisions.
  3. Understand and be able to apply the vocabulary and mathematical equations of ratings data.
  4. Develop campaign assessment strategies such as surveys, focus groups, and campaign promotions.
  5. Relate agency job functions and responsibilities to comparable station (radio, television, and agency) positions.
  6. Confidently collect, collate, and re-apply industry research material concerning advertising, sales, and marketing projects. Students can then make a positioning-targeting strategy based upon their interpretation of the data.
  7. Apply industry vocabulary on copy research, test groups, and ratings data.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.