SCM950 - International Business and Marketing

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Last revision date 2018-07-30 11:38:34.557
Last review date 2018-07-30 11:38:38.112

Subject Title
International Business and Marketing

Subject Description
This subject introduces the major aspects of international business in today's dynamic global economy. International marketing is emphasized. Applications of theories are embedded in discussions and case studies on how corporate practices are adapting to the ever-changing marketplace.

Credit Status
This course is a compulsory subject for The Global Logistics and Supply Chain Management Post-Diploma Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss the major factors to the success in international business.
2. Describe the key challenges in international business environments.
3. Compare the differences and similarities of doing business with various regions and levels of market development.
4. Discuss the main issues in product adaptation in the world marketplace.
5. Discuss marketing communications strategies used in ternational business.
6. Compare international marketing strategies in the development of goods and services.
7. Recognize the importance of interdependence of sales and marketing and the supply chain.
8. Recognize the role of sales and marketing from the perspective of a logistics service provider.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.