SCM950 - International Business and Marketing

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Last revision date 2018-09-24 00:01:05.598
Last review date 2018-12-03 00:15:02.564

Subject Title
International Business and Marketing

Subject Description
This subject introduces the major aspects of international business in today's dynamic global economy. International marketing is emphasized. Applications of theories are embedded in discussions and case studies on how corporate practices are adapting to the ever-changing marketplace.

Credit Status
This course is a compulsory subject for The Global Logistics and Supply Chain Management Post-Diploma Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss the major factors to the success in international business.
2. Describe the key challenges in international business environments.
3. Compare the differences and similarities of doing business with various regions and levels of market development.
4. Discuss the main issues in product adaptation in the world marketplace.
5. Discuss marketing communications strategies used in ternational business.
6. Compare international marketing strategies in the development of goods and services.
7. Recognize the importance of interdependence of sales and marketing and the supply chain.
8. Recognize the role of sales and marketing from the perspective of a logistics service provider.

Academic Integrity
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.