SIB560 - Entrepreneurship

Outline information
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Last revision date 2017-11-29 10:57:51.076
Last review date 2017-11-29 10:57:53.181

Subject Title

Subject Description
The world welcomes entrepreneurs whether they start their own business or bring their enterprising skills and spirit to someone else's business. In this course, students will develop their ability to think as an entrepreneur by evaluating business opportunities in domestic and international markets. As part of a team using computer simulation, students will start up and run a company for one-and-a-half years (six rounds of decision-making) struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, accounting and team management. The specific goal of the exercise along with the analytical skills developed from business cases is to develop management talent by giving students an integrated perspective of the entire business operation and the required decision making ability needed in entrepreneurship.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Explain the role entrepreneurs play in society.
  2. Identify and evaluate business opportunities.
  3. Identify the resources, programs and legislation that support and direct small businesses in Canada.
  4. Collect, process, and interpret data used to support international business.
  5. Instill a bottom line focus and the simultaneous need to deliver customer value.
  6. Develop a business plan by assessing marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  7. Contribute to the planning, directing, and evaluating of individual and team projects.
  8. Develop strategic planning and execution skills within a rapidly changing environment.
  9. Crystallize the linkages between business decisions and financial performance.
  10. Communicate clearly, concisely, and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of audiences.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.