SIB650 - Export Marketing

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Last revision date 2018-04-10 12:26:24.017
Last review date 2018-04-10 12:26:59.475

Subject Title
Export Marketing

Subject Description
This course investigates the criteria and strategies, in a Canadian context, necessary to export products and services overseas. Exporting is a first step entry strategy within the broader framework of international marketing; consequently this course will allow students to explore the processes / systems and develop the skills required for planning the exportation and promotion of products internationally. Students will be expected to develop the skills required to provide comprehensive background knowledge, conceptual understanding and tools and strategies to help companies make informed export marketing decisions and to set companies? products or services apart from the competition.

Credit Status
One credit.

Note: This is a required subject in the Business Administration - International Business (BAB) diploma program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Choose the segmentation, targeting and positioning strategy that supports the promotion of products and services internationally.
  2. Compare market entry strategies to determine the complexities and challenges of exporting to the global marketplace.
  3. Evaluate internal and external factors to identify core competencies and competitive advantages
  4. Discuss the importance of the marketing mix and marketing communication strategies in the promotion of products and services internationally.
  5. Conduct market research to identify characteristics of the market, competitor approaches, and promotional and adaptation strategies to support the promotion of products and services internationally.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.