SMD101 - Social Media Strategies

Outline information
Schools offering this subject
Last revision date 2018-03-05 14:52:02.107
Last review date 2018-03-12 00:15:00.366

Subject Title
Social Media Strategies

Subject Description

This introductory subject looks at the various components of using, interacting with, and creating a social media presence. This subject stresses the importance of effective textual, visual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Assessing trends highlights how social media is always changing as is our relation to the ideologies social media helps to construct.

Credit Status

SMD101 is a compulsory credit subject for students in the Social Media Communication Graduate Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Explain social media use in the non-profit and private sector
  2. Use effective communication with intended audiences using social media.
  3. Examine the use and goals of social media as a method of communication.
  4. Develop a research strategy using social media.
  5. Propose future applications of social media.
  6. Evaluate ethical issues in social media
  7. Interpret current trends and emerging technologies in social media.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.