SMD102 - Social Media Engagement in Private and Public

Outline information
Semester
Schools offering this subject
Last revision date 2024-01-29 01:05:40.404
Last review date 2024-02-05 00:15:06.567

Subject Title
Social Media Engagement in Private and Public

Subject Description
This subject will explore how social media is used differently in the government and non-profit sectors, contrasting as needed with the use of social media in the private sector for marketing to consumers. Focus will be put on how social media is used to engage, raise awareness, advocate, and/or market ideas for the different audiences and stakeholders relevant to the non-profit and government sectors. And consideration will be given to the concepts of networking and influence how they can be actualized using social media through connection, engagement, influence and action.

Credit Status
SMD102 is a compulsory credit subject for students in the Social Media Communication Graduate Certificate. It is a pre-requisite for the remaining courses in the Social Media
Communication Graduate Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Examine social media platforms to see how engagement varies by audience and stakeholder group

  2. Analyze social media usage to determine how it is used in the public (government, agencies) and non-profit sectors
  3. Identify intended audiences for social media campaigns

  4. Exhibit awareness of social media usage and advocate for responsible communication

  5. Prepare a social media campaign that raises awareness and maintains engagement with an identified public sector or non-profit audience

Essential Employability Skills

    •  Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

    •  Respond to written, spoken, or visual messages in a manner that ensures effective communication.

    •  Use a variety of thinking skills to anticipate and solve problems.

    •  Locate, select, organize, and document information using appropriate technology and information systems.

    •  Analyze, evaluate, and apply relevant information from a variety of sources.

    •  Show respect for diverse opinions, values, belief systems, and contributions of others.

    •  Manage the use of time and other resources to complete projects.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.