SMD104 - Technical Skills for Social Media

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Last revision date 2017-05-29 00:01:01.776
Last review date 2017-08-07 00:15:03.86

Subject Title
Technical Skills for Social Media

Subject Description
This subject explores the technologies and development methodologies behind social networks. Beginning with a short history on group communication through technology, the course moves onto an examination of various social media platforms. Students work on creating and experimenting with various social media sites and platforms using a variety of digital tools.

Credit Status
SMD104 is a compulsory credit subject for students in the Social Media Communication Graduate Certificate. It is a pre-requisite for the remaining courses of the Social Media Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Summarize the history of how social media platforms use group communication principles to disseminate and acquire information.

2. Explain the technical methodologies and logic behind social media solutions.

3. Apply coding principles to modify existing digital tools.

4. Examine the configuration options of social media platforms to infer organizational exposure levels.

5. Assess the technical capabilities of social media tools and platforms to address organizational needs or objectives.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.