SMD202 - Internet Market Research

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Last revision date 2018-01-26 21:56:51.839
Last review date 2018-01-26 21:56:51.839

Subject Title
Internet Market Research

Subject Description
Through applied learning, this subject will explore how online qualitative and quantitative data is collected, analyzed, and applied. Topics include segmentation; data collection tools like online focus groups, forum analysis, email and interactive surveys; crowdsourcing research; online research design, concept testing, and analysis. Real case studies and guest lectures will help students grasp concepts and themes on leveraging Internet Market Research.

Credit Status
SMD202 is a compulsory credit subject for students in the Social Media Graduate Certificate. It is a pre-requisite for the remaining courses in the Social Media Graduate Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.       Apply marketing terminology to business scenarios that are related to user interface, user experience, online consumer behavior, online advertising/communication, and social media.
2.       Interpret social, cultural and economic trends related to the online marketing environment.
3.       Develop a specific online research methodology to gain market insights.
4.       Assess online communication and marketing campaigns to determine if objectives are met.
5.       Evaluate trends and transformations in online marketing environments to guide research activities.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Manage the use of time and other resources to complete projects.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.